Limehouse + IC Markets unveil ‘They’re Fast, We’re Faster’ campaign showcasing lightning-speed trading inspired by Formula 1 pit stops


IC Markets, renowned for its lightning-fast trading platform, has just launched its latest campaign; a behind-the-scenes campaign, linking the worlds of high-stakes trading and high-speed racing.


Brought to life by Limehouse’s production and post-production expertise, and directed by Aytan Lachish, the campaign captures the adrenaline-fueled atmosphere of an F1 pitstop, juxtaposed with highly stylised and captivating visuals. Through CGI, super slow motion, and macro shots, viewers are treated to an immersive experience of the finely tuned choreography of a pitstop, highlighting the lightning-fast nature of trading on IC Markets.

Written by creative director Eran Thomson, executive produced by Poppy Jones and developed in collaboration with Limehouse, the campaign puts the spotlight on the unrivalled speed of trading with the IC Markets platform and draws parallels to the blistering pace of an F1 pit crew.

Jones shared insights into the creative process, describing how the team embraced the challenge of crafting a campaign with difference and visual style: “Drawing on IC Markets’ passion for Formula 1, the team seamlessly integrated the speed and precision of an F1 pit stop with the lightning-fast trades on the IC Markets platform.

“The client had a director in mind. Aytan and I have worked together in the past, and alongside creative director Eran Thomson, we took on this ‘reverse brief’. When I say reverse brief, it’s rare that a client comes to you and says, ‘make us a campaign that has talkability, that entertains and is visually powerful’ with no other parameters! We then needed a partner, Limehouse, who could craft it!”

Says Duncan Harriss, MD, Limehouse: “Being a fully integrated production and post studio, enables us to evaluate in-house the benefits of shooting in-camera versus post-production as to how to best bring it to life.”

Creative Director Eran Thomson expressed his enthusiasm for the collaboration, praising IC Markets for their swift decision-making and the team’s ability to deliver a compelling campaign: “Almost as soon as they heard this idea they pressed ‘go’ and we put the pedal to the metal. The entire team worked collaboratively and we are grateful to have had the time and budget necessary to crank out a winner.”

“They’re Fast, We’re Faster” is poised to excite the financial advertising landscape, inviting viewers to witness the unparalleled speed of trading on IC Markets in a thrilling and unforgettable way. The campaign, set to air across print, social media, online and broadcast platforms in key markets including Australia, South Africa, Hong Kong, and Dubai.

Adds IC Markets: “This campaign embodies our brand’s commitment to deliver an unparalleled trading environment for our clients, it captures the essence of both speed and precision, reflecting the exceptional experience offered at IC Markets. The things we think are fast – like Formula 1 – aren’t as fast as an ICM trade, and sometimes to understand how fast something is, you need to see it slowed down.”

View the behind the scenes film below

To view more of the campaign, including social and print, click here.

Client: IC Markets

Creative Director: Eran Thomson

Production & Post: Limehouse
Managing Director: Duncan Harriss
EP / Senior Producer: Poppy Jones
Post Producer: Ashlee Savins
Director: Aytan Lachish
DOP: Tony Luu
Head of CGI: Chris Andrews
Senior CG Artists: Rhys White, Nick Deboar
VFX Supervisor: Andreas Wanda @ Atmos
Head of Retouching & CD: James Lucas
Flame: Naomi Anderlini & Eugene Richards
Editor: Kelly Searnacke
Grade: Matt Fezz

1st AD: Greg Cobain
1st AC: Ant Pawley
2nd AC: Connor Jansen
Gaffer: Miles Jones
Best Boy: Alex Murray
3rd Electrics: Shannon Carless
Lasers: Gordon Ruby
Key Grip: Mark Abrahams
Grip Assistant: Scott Parsons
Grip Assistant: Colin McAlpine
Unit Manager: Matt Whittar
F1 Vehicle Wrangler: Damian Jade
Production Designer: Kerrie Van Lambart
Standby Props: Clive Pegg
Makeup Artist: Holly Anderson
Set Builder: Daz Jones
BTS Crew: Paul Lojszczyk & Nick Heathcote

Photographer: Joel Pratley
Digi Op: Alex Waugh

Music & Sound Design – Uncanny Valley
Sound Mix – Mighty sound