Limba appoints Audience Group as media agency to design + implement a data-led media strategy

Limba is a relatively new name for an experienced business lender that has been helping Australian small and medium sized businesses (SMBs) for the past twenty years. Post re-brand, it has selected Audience Group to help spread the word about its flexible, short term business loans so Limba can continue to help Australian business owners when they need it most.

Says Olly Guilleaume, national manager, Limba: “It’s great that the federal government is looking to set up a securitisation fund to help SMBs have better access to affordable capital and support for growth and expansion. But Limba has long had the funding and backing it needs to provide finance for a broad range of businesses – sole traders, family enterprises and start-ups and experienced SMBs, alike.”

Facing increasing competition as new fintechs and other non-bank lenders emerge, the niche lender with more than 20 years’ experience has selected Audience Group as its media agency, to design and implement a data-led media strategy.

Says Sally Lovegrove, marketing and communications manager, Limba: “We need to more effectively use our data to better reach potential customers and we went in search of a way to do that without drastically increasing our marketing budget.”

The lender has moved on from a previous agency and a focus on Facebook and Google AdWords, intending to explore the rest of the media ecosystem with an agency that can provide media strategy guidance in support of Limba’s business objectives.

Says Lovegrove: “We need someone who can dig deeper and take us beyond tracking conversions on a website, to better use our CRM data and optimise our media spend.”

Full service media agency, Audience Group, is developing a media strategy to reach Australian SMBs in need of support from a lender that will listen, understand and provide a small, short term loan – quickly – when the business needs it most.

Says James McDonald, director, Audience Group: “Limba is a long-standing and responsible lender with a reputation for providing an alternative for small businesses having a difficult time securing traditional funding and cashflow support. As an SME owner myself, I know how difficult it can be to access capital in a timely fashion, when you need it, at key points in your company’s growth trajectory.

“Limba’s message that borrowers can talk to a real person who will listen and understand their specific situation, and still provide quick turnaround on an approval decision and access to funds, will continue to resonate with Australian small business owners.”