Like moths to a flame: Leo Burnett Sydney counts down to Earth Hour with TVC launching today


Screen shot 2011-03-20 at 12.54.57 PM.jpgLeo Burnett, Sydney has released a new spot for Earth Hour 2011, a week ahead of the big day – Saturday 26 March at 8.30pm.

The spot was created by Mike Felix and Matt Swinburne and directed by Dave Klaiber via Plaza.

Earth Hour is now in its 5th year and has spread from Australia around the globe. While the global focus has been around long term sustainability beyond the hour, 60+, the agency wanted to bring the message back home to Australians and remind them how important it is for every one of us to turn our lights off.

Says Andy DiLillo, executive creative director, Leo Burnett, Sydney: ”Moths’  is a comical story that demonstrates why you don’t want to be the only Australian left on Earth Hour night who doesn’t turn off their lights. This year we choose to move away from the big emotive spots of years gone past and simply remind people what Earth hour is about.

“Of course no moths were harmed, although they arrived in great numbers to admire the brightly lit film set in our remote Australian location, showing their support and proving some truth to the idea.”

The TV campaign will be supported by print and outdoor.

Executive Creative Director: Andy DiLallo

Copywriter: Mike Felix

Art Director: Matt Swinburne

TV producer: Rita Gagliardi

Group Business Director: Paul Everson

Business Director: Claire Kesby-Smith

Business executive: Laura Glendinning

Director: Dave Klaiber

Producer: Susannah DiLallo

Production Company: Plaza Films

Editor: Danny Tait

Post Production: Cutting Edge

Sound Design: Song Zu

Music Composition: Song Zu