LIDA puts busy marketers in the know with new ’60 Second Gets’ series of animated info films
LIDA, the customer engagement specialist business within M&C Saatchi Group has crafted an initial eight-episode series of bite-sized animated videos designed to help busy marketers stay ahead of the game.
’60 Second Gets’ draws on LIDA’s wealth of experience to unpack the latest industry tools, tech and thinking.
Launching today, the first video, ‘Success in Six Seconds’, shows our attention spans are shorter than that of a goldfish. The clip demonstrates how to catch eyeballs, and generate cut through with today’s social and mobile audiences.
Subsequent videos will be released fortnightly, covering a variety of topics from Blockchain to DMPs.
Says Rich Donovan, creative director, LIDA: “New technologies are changing the language, theories and possibilities of marketing at a daunting pace. We wanted to give clients a quick and accessible way to learn about the latest ideas and innovations across the marketing industry. Our ’60 Second Gets’ series is a fun way to do just that.”
The content series includes the below:
● Success in six seconds
Recent research shows our attention spans are shorter than that of a goldfish. Here’s how to catch those eyeballs.
● Conversational UX
Our friendly bot explains how a machine can help increase sales and make people warm to your brand.
● What’s an Insight?
We show how to find one, how to action it and how you can use it to challenge the status quo.
● What’s a Blockchain?
Currently, this digital ledger technology is almost exclusively used for cryptocurrency. If you don’t have a clue what that means, this video is for you.
● Business Intelligence v Data Science
Is one better than the other? Can they work in tandem and…should they? First, we give you the intel on what they are.
● UX v CX
What are they and can you have one without the other? Come on our short journey, about customer journeys.
● What’s a DMP?
Every business is drowning in data. We show how a DMP can be a lifesaver.
● The Secret of Shareable Stories
There’s a difference between downloading information and telling a story people want to share. Here are three tips to sharing happily ever after.
14 Comments
Awesome a one minute video selling the idea of six second ads
get a copywriter next time to write your videos…not a suit or a planner
That could possibly be the worst thing I have seen in a long time. Why would you PR something like this? Shows you:
Can’t write.
Can’t animate.
Don’t understand content.
Its also commonly known that it hasn’t actually been proven that humans have shorter attention spans than goldfish – this is a horrible marketing throw away.
http://www.bbc.com/news/health-38896790
As a customer engagement agency shouldn’t you do some more digging?
they question is
WHY
CAMPAIGNBRIEF
WOULD
PUBLISH
THIS
MIC DROP
Mr Leggett removed the brilliance of Mark for this guff.
The block chain video is going to be interesting. Let’s hope someone who knows their shit has some input. Watching with bated breath.
Comment of the day.
Did andy tiouch this., cause its that shit
The goldfish will forget this horror.
@At least – Lol.
This is just the sort of garbage that causes 6″ ads to be annoying and horrible, demonstrated in part by how many of your own ‘rules’ are broken in your one minute PR fail. The cardinal sin is the misnomer of needing to inject a brand or brand message in the first second. The reality for the consumer is that this is instant disengagement. Consider how humans react, rather than pseudo textbook nonsense. 6″ ads are a retrospective way for social media platforms to make money, not a way to create or build a brand. At best, you can remind people of the other platform messages in the most entertaining way you think of. Judging by this effort, I hope there’s more in the tank.
“Do it without sound” says the video that relies on sound.
I thought it can’t possibly be as bad as all these comments say, then I pressed play.