LIA 2026: VML Sydney wins Bronze in Health & Wellness for 1001 Optometry ‘Magnif-eye’
VML Sydney has picked up a Bronze Statue at the 2026 London International Awards (LIA), with the Health & Wellness, Pharma, and Health & Wellness-Craft and Pharma-Craft juries announcing their winners after on-site judging in Las Vegas.
Australia’s tally from the latest round of results stands at one Bronze.
Health & Wellness
VML Sydney won Bronze in AI-Powered Experience for 1001 Optometry ‘Magnif-eye’, adding to the Silver and Bronze the campaign won in Digital.
Led by Jury President Rich Levy, Chief Creative Officer, Klick Health, the Health & Wellness jury awarded a Grand LIA, nine Gold, 12 Silver and 11 Bronze Statues.
The Grand LIA went to TBWA\Canada, Toronto for adidas ‘Supernova Adaptive’.
VIEW THE HEALTH & WELLNESS WINNERS
Pharma
Led by Jury President Tim Hawkey, Chief Creative Officer, AREA 23 New York, the Pharma jury awarded a Grand LIA, 10 Gold, 13 Silver and nine Bronze Statues.
The Grand LIA went to Ogilvy Shanghai for Viatris ‘Viagra Blue Brands’.
Health & Wellness-Craft and Pharma-Craft
Led by Jury President Susan Perlbachs, Chief Creative Officer, EVERSANA INTOUCH New York, the Health & Wellness-Craft jury awarded a Grand LIA, seven Gold, four Silver and four Bronze Statues.
The Grand LIA went to VML, New York for Fuck Cancer ‘Beat Cancer Off’.
In Pharma-Craft, the jury awarded two Gold, seven Silver and four Bronze Statues.
VIEW THE HEALTH & WELLNESS, PHARMA CRAFT WINNERS
Across the Tasman
McCann New Zealand won Bronze in Health & Wellness in Public Service/Charity/NGO for Hospice New Zealand ‘Dying Reviews’.
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