Leo Burnett Sydney tops regional agency pack for The Work 2011 Annual – published early 2012


DILALLO-NEW-web.jpgLeo Burnett, Sydney has topped the Agency League Table for The Work 2011 Annual, which will be published early next year.

Under the guidance of ECD Andy DiLallo (left) Leo’s leads the pack in the Asia-Pacific region with 17 entries accepted, followed by DDB New Zealand with 15, Colenso BBDO Auckland with 13 and Clemenger BBDO, Wellington with 10 entries.

In equal 5th spot, with nine entries apiece, are BBDO Guerrero/Proximity, Manila, Clemenger BBDO Melbourne, DDB Singapore, McCann Worldgroup Mumbai and Ogilvy & Mather Mumbai.

Screen shot 2011-12-19 at 5.44.07 PM.jpgNow in its 10th year of publication, The Work is a 400 page, hard cover publication that features the very best advertising of the year from Australia, New Zealand and Asia. Published by Campaign Brief, The Work is recognised as the only true permanent record of creativity for the entire region. Included with the annual are 2 DVDs with all the accepted TV, Film, Integrated, and Radio acceptances. Acceptances in The Work 2011 continue to contribute points to The Campaign Brief Creative Rankings.

There are two things that differentiate The Work 2011 from traditional award shows. Firstly, The Work is selective – to qualify for entry into the annual an ad or campaign must have already passed the test and been a finalist or winner at a recognised national or international awards show. Secondly, as entries are FREE, there are no wasted entry fees – only accepted work incurs the acceptance fee.


1.  Leo Burnett Sydney (17)

2.  Clemenger BBDO Melbourne (9)

3.  GPY&R Melbourne (7)

3.  Revolver Sydney (7)

5.  Leo Burnett Melbourne (6)

6.  JWT Sydney (5)

7.  BMF Sydney (4)

7.  Exit Films (4)

7.  JWT Melbourne (4)

7.  Publicis Mojo Sydney (4)

7.  The Monkeys Sydney (4)

12. Arnold Furnace Sydney (3)

12. DDB Melbourne (3)

12. Droga5 Sydney (3)

12. GPY&R Sydney (3)

12. M&C Saatchi/Mark Sydney (3)

12. Whybin\TBWA\Tequila Sydney (3)


1.  DDB New Zealand (15)

2.  Colenso BBDO Auckland (13)

3.  Clemenger BBDO Wellington (10)

4.  Draft FCB Auckland (6)

5. Barnes Catmur & Friends Auckland (3)

5. Ogilvy & Mather Auckland (3)

5.  Special Group Auckland (3)

5.  Whybin\TBWA\Tequila Auckland (3)