(Cannes Lions International Festival of Creativity 2022, Getty Images)
Leo Burnett Australia has been awarded the Cannes Innovation Lions Grand Prix at a ceremony presented in Cannes.
The agency scored the Grand Prix for Suncorp Group ‘One House to Save Many’, weather resilient housing that is resilient to fire, flood, storm and cyclone, developed with Revolver and The Glue Society.
In the Innovation Lions, honouring ground-breaking innovation, technology and problem solving, 117 entries were received and 4 Lions were awarded: 1 Gold, 1 Silver and 1 Bronze.
Innovation Lions Jury President, Cleve Gibbon, CTO, Wunderman Thompson, United States, commented: “Every year in Australia, homes are destroyed and billions are spent on rebuilding communities due to extreme weather events. The One House set out to achieve something never done before — it democratises access to resilient housing materials to protect homes against tropical cyclones, floods, and fires. This housing solution was brought to life through a creative brand/agency partnership backed by the Australian government to deliver a commercially viable transformative product. As a jury, we were blown away by the boldness of the idea, the creative bravery of the execution, and the massive societal, environmental and economic impact. One House innovation has started a movement.”