LeasePlan has renewed its contract with B2B marketing agency, Green Hat, to take the relationship into a fourth year of program operations. Green Hat will continue managing LeasePlan’s customer lifecycle marketing across its Novated Leasing and Fleet Management offerings.
LeasePlan Australia provides leasing and vehicle fleet management services for businesses and governments of all shapes and sizes, managing more than 90,000 vehicles across the country.
Green Hat will continue to plan and implement strategy for LeasePlan across content, digital and creative services using top-of-the-line automation technology to engage and nurture customers. This includes managing new content streams to optimise customer experience and lead-to-order outcomes.
Says Paul Scully, head of marketing at LeasePlan Australia: “We are very pleased to renew our partnership with Green Hat. Having effectively managed our content marketing and lead nurturing programs to date, the partnership will now extend in to creating lifecycle communications programs to deliver more timely and relevant content to our customers. This is an important initiative to enhance our customer experience, and it is a key success measure for marketing.”
Says Samantha Sinclair, group account director at Green Hat: “Green Hat is excited about our ongoing relationship with LeasePlan. The adoption of our 3C3P Customer Lifecycle Marketing Program methodology has provided a solid platform in building out this program that touches all key stages of the customer journey in vehicle leasing – a great example of end-to-end lifecycle communications.”
Green Hat put out an annual research report on B2B marketing, with insights on the challenges and trends in the space, view it here.