LBB & Friends are back on the beach for Cannes 2020 – and LBB members from OZ/NZ are invited

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LBB & Friends are back on the beach for Cannes 2020 – and LBB members from OZ/NZ are invited

The LBB & Friends Beach ~ co-sponsored by Bestads & Campaign Brief ~ is the original beach club house of the Cannes Lions. In 2020 we will celebrate our 11th year on La Croisette, as the very first of the privatised beaches during the festival.


This year our guests will continue to have access to the beach and its restaurant and bar, as well as a schedule of events that includes panels and daily happy hours.

Each day, thousands of advertising leaders from around the world and across all sectors of this ever-expanding industry come together on the LBB Beach. It’s a place to get together with existing clients, schedule meetings with potential new ones and just bump into any number of new contacts. Or – have a meal, a drink, a dip, and a laugh. It can be your home base in Cannes, or a place you pop in and out of.

The LBB Beach has a very relaxed and social atmosphere but everyone is there to make contacts and do business.

The good news is that LBB member agencies and production companies in Australia and New Zealand will once again enjoy Access All Areas. Silver members receive five wristbands for the week, Bronze members receive three.

LBB member agencies In Australasia
Akcelo, Akkomplice Melbourne, AnalogFolk, AZK Media, Bashful, Bear Meets Eagle on Fire, BMF, Bounce Creative, BWM Dentsu Melbourne, BWM Dentsu Sydney, Catfish, Channel T, CHE Proximity, Clemenger BBDO Sydney, Clemenger BBDO Melbourne, Clemenger BBDO Wellington, Colenso BBDO, The Communications Council, The Core Agency, Cox Inall Change, DDB Melbourne, DDB Sydney, Deloitte Digital Melbourne, Edge, Emotive, Enigma, FCB New Zealand, Federation Auckland, Fenton Stephens, Frank Digital, The Hallway, Hardhat, Host/Havas, Ikon, Innocean, Isobar, Leo Burnett Melbourne, Leo Burnett Sydney, Magnum Opus Partners, M&C Saatchi, McCann Melbourne, McCann Sydney, The Monkeys Sydney, MusicBrief, Ogilvy Sydney, Orchard, Paper Moose, Reborn, Re Sydney, R/GA APAC, The Royals, Rumbletown, Saatchi & Saatchi Sydney, Saatchi & Saatchi Melbourne, Saatchi & Saatchi New Zealand, SDWM, 72andSunny, Showpony Adelaide, The Source, Special Group Auckland, Special Group Sydney, Spinach, Taboo, 303 MullenLowe Sydney, Thinkerbell, Town Square, TBWA Sydney, TBWA New Zealand, UnDigital, VCCP Sydney, The Works, Wunderman Thompson Sydney.

LBB member production companies In Australasia
AIRBAG, Alt.VFX, ARC EDIT, Clockwork Films, Collider, Curious, Cutting Edge, Eardrum, The Editors, Exit Films, Filmgraphics, Fin Design + Effects, Final Sound, FINCH, Flying Fish, Good Oil, Heckler, Jumbla, Limehouse, Motion Sickness, Passion Pictures, Photoplay, Plaza Films, The Producers, Revolver/Will O’Rourke, Rumble Studios, Scoundrel, Sedona Productions, Sweetshop, Taxi, Uncanny Valley, Unlisted, Velvet, Winifred.

For LBB membership enquiries or to place your name on the VIP Cannes Beach list contact:

LBB & Friends are back on the beach for Cannes 2020 – and LBB members from OZ/NZ are invited

The full programme of events will be available in the spring and invitations will go out in May and June.

** So, how can you wrangle an invitation to the LBB & Friends Beach in 2020?

– Membership has its privileges! If your company is a member of LBB and you have a page, you can add a certain number of names to the guest list. Find details on membership by contacting Lynchy at

– Become a sponsor of the Beach. Make our beach your beach and have your own Cannes meeting room. It’s a brilliant way to ‘do’ Cannes and to get a lot of promotion for a very low cost.

– Register your interest in the beach here. We’ll be in touch to discuss how you and your team can access this beach in Cannes.

LBB & Friends are back on the beach for Cannes 2020 – and LBB members from OZ/NZ are invited

What’s the big idea?

The idea for the beach began years ago. At that time, the beaches were not hired out and most of the people we met said that in all the years that they had been attending the Lions, they had never been in the Med! This was a time before the Gutter Bar; a time when only Print & Poster and Television were celebrated with award shows; back when you could get a table at the Colombe D’Or as a walk in; and ‘Millennials’ weren’t even a thing. Apart from the the opening gala, the beaches were all closed at night.

It seemed a shame to bring thousands of people to Cannes for this festival and not make use of the very resource that had brought fame and fortune to Cannes in the first place – the beach! As we were having this realisation, we were also sprinting up and down La Croisette in our ‘non-beach attire’ from screening to cancelled meetings. We just weren’t meeting up with the people we wanted and needed to see.

Frankly, we would have given our eye teeth for a beach lounger to just sit on. If we could then lean over to top up our Badoit and strike up a conversation with a potential client, well, that would have been golden. So, we decided to make that place where everyone could meet, stop in and just set up camp.

It’s the physical embodiment of LBBOnline; a community where Adland can get together to share ideas and forge new partnerships.

Every year gets bigger and better. Almost 1,000 people came down to the beach every day in 2018, with people queuing to collect their wristbands all day long.

We (LBB & our awesome co-hosts) really look forward to seeing you all out there this year. You can’t miss us – we’re opposite the Miramar and you’ll see our (friendly) heavies on the door.

LBB & Friends are back on the beach for Cannes 2020 – and LBB members from OZ/NZ are invited

FAQ About LBB & Friends Beach

Who is invited to LBB & Friends Beach?

The ‘Friends’, our co-hosts and sponsors will all be on the beach and will be inviting their clients from all over the world;

Bronze and Silver company members of LBBOnline will each receive a set number of wristbands for the beach in 2019. This includes most agency networks. If you are not sure whether your company has a membership, contact to find out. This is the best way to make sure that members of your team can represent your company on the beach;

Our LBB/LAB clients will be invited;

Jury members, and other celebrated guests.

How can I collect my wristbands?

Wristbands can be collected on the beach between set times from Tuesday through Friday. Times TBA.

They will also be available on the Monday afternoon/evening in Cannes, from the beach. Times TBA

We will also have some days when they can be collected from our office in London prior to the festival. Dates and times TBA.

If you are an LBB/Lab client, or an LBB Silver or Bronze member that will be active for June, then we can arrange to post you your wristbands in advance.

How can we become sponsors of the LBB & Friends Beach?

Contact for details.

Can I reserve a table on the beach for lunch and meetings?

Only sponsors can reserve tables in the beach restaurant.

Can I reserve loungers on the beach?

These are available on a first come, first served basis each day.

Are towels available on the beach?

Yes. One of our sponsors, the London International Awards, are providing towels free of charge, while supplies last. You can come and use one, then take it home with you. Once these have run out, the beach restaurant can rent them to you for the day for a charge.

Can I order food and drink on the beach?

Yes. There is fabulous wait staff on the beach. The head chef designs a special menu for our beach that includes French classics, light dishes and a big burger and fries. Try the creamy truffle pasta. It will put you to rights. The restaurant opens for lunch and stops serving before Happy Hour at 4. The restaurant area will be closed for lunch orders on Friday as we will be hosting our lunch for the sponsors that day but you can still order food on the beach.

Can I bring a large group down with me to the beach?

Only if they all have wristbands, or are on the RSVP list at the door.

What do I do if I get invited to the LBB & Friends Beach?

In the invitation, there will be a link for you to RSVP. You MUST RSVP in order to be on the list at the door. We will only have one list on the door and that is the people who have RSVPed for the event.

LBB & Friends are back on the beach for Cannes 2020 – and LBB members from OZ/NZ are invited

Can I swim?

We’d be insulted if you didn’t! And there are watersports for hire from the end of the pontoon. Don’t forget your inflatable swan.

Do I need to keep my wristband on?

Yes. Without a wristband, you will be asked to leave and you will not be served at the Happy Hour bars. We’re pretty nice but we can get a little tetchy when we’re hot and tired…

What is the dress code?

Clothing is required.

Will there be music?

Our music sponsors will be DJ-ing during Happy Hour. Bring your dancing flip flops.

We couldn’t make this happen without the support of our sponsors. The sponsors are your hosts on the beach, so make sure you get to know who they are and what they do. We’ll be introducing you to them in the coming months. This year, they include: ARRI Rental / CHEAT / Chesterfield Group / Chrome / ClearChannel / CRAFT WW / Electric Glue / The Good Film Company / London International Awards / MCA / MullenLoweGroup / Peach / Readyto Shoot / Simian / thenetworkone.

LBB & Friends are back on the beach for Cannes 2020 – and LBB members from OZ/NZ are invited