Volkswagen has released a new Golf campaign, via DDB Sydney, that takes us back to our child hood dreams of what we imagined the future might look like.
The new Australian campaign centres around the global Volkswagen framework ‘We make the future real’, celebrating the brand’s innovative and industry-leading technology.
Says Ben Wilks, general manager of marketing, Volkswagen: “Golf is the iconic small hatch and continues to set the standard for innovation and first to market technologies.
“The Golf 7.5 brings Gesture Control, Driver Personalisation, a new level of advanced safety and a more powerful entry level 110TSI engine. Our resolve to make the future real is made tangible by this, the world’s best small car.”
The campaign’s TVC, produced with Goodoil Films and director JH Beetge, is an 80’s throwback with a futuristic vibe.
Says Jade Manning, creative partner, DDB Sydney: “When we were young, we dreamed of what the future would look like. Virtual reality, cars that flew, all of that. We took that idea to the new Golf campaign, looking at the ‘making the future real’ concept through the lense of a child and featuring the 80’s gaming and futuristic icons we all grew up with.
“We can all relate to being a kid and being fascinated with futuristic things, and what’s really cool is that for this kid his dreams do come true in adulthood with his Golf.”
The TVC goes hand in hand with a virtual reality (VR) 360 degree film that will be featured on social media platforms and in selected dealerships. VR has only been integrated with TV in this way on a few occasions in Australia, complementing the campaign by allowing the user to step inside the creative.
Chief Creative Officer – Ben Welsh
Creative Partners – Vincent Osmond and Jade Manning
Art Director – Trong Ronakiat
Copywriter – Shane Geffen
Managing Director – Nicole Taylor
Managing Partner – Mandy Whatson
Business Director – Lisa Little-Cain
Business Executive – Catherine Cumming
Head of TV Integrated content – Sevda Cemo
Senior Producer – Tash Johnson
Planning Partner – Graham Sweet
General Manager Marketing – Ben Wilks
Marketing Communications Manager – Rowena Kanna
Brand Communications Manager – Julia Reimnitz
Production Company – Goodoil Films
Director – JH Beetge
Executive Producer- Sam Long
Producer – Chana McLallen
Editor – The Editors/David Whittaker
Colorist – Billy Wychegel
VFX – Alt VFX – TVC & 360
Producer – Tyron Estephan
Animation – New Holland – Animation
Sound and Music – Sonar Music
Sound Designer: Timothy Bridge
Composers: Nicholas Routledge and Matteo Zingales
Producer – Anwyn Watkins