Edge has been appointed to handle national media strategy, planning and buying across all new campaigns for Kwik Kopy Australia.
Kwik Kopy has been operating in Australia for over 40 years with over 90 Kwik Kopy centres across the country. The business has a philosophy of “We Make Possible” with a focus on optimism, creativity and imagination with an offer to support customers achieve all their business goals.
Says Richard Parker, executive planning director, Edge: “Kwik Kopy is continuing to innovate its offering beyond print, positioning itself as an enabler and partner for entrepreneurs who want to make things happen, fast. Communicating this key message to a dynamic new audience is both our challenge and the big opportunity for the business. We’re excited to be working together.”
Says Sonia Shwabsky, CEO of Kwik Kopy Australia: “As we evolve our offering, finding the right media partner to take our proposition to market was paramount. In Edge, we have found a team whose values match our own – ‘making possible’ at every step of the way.”
The Kwik Kopy win follows a number of recent successes for Edge’s media team including Vet Partners and Taylors Wine.