72andSunny Sydney has been named creative partner on Kraft Heinz’s flagship brand Golden Circle following a competitive pitch.
72andSunny will work across a number of projects for Golden Circle this year, as Kraft Heinz launches a marketing campaign for the iconic brand.
Says Sachin Rajpal, head of marketing – beverages, Kraft Heinz: “We are excited to join forces with the 72andSunny team to embark on a new journey of creativity and infuse fresh energy to build the future of Golden Circle.”
Says Chris Kay, CEO / partner, 72andSunny APAC: “We’ve found ambitious and modern partners in the Golden Circle team and have hit the ground running with some fun stuff in the pipeline. It’s exciting to creatively grow this well-loved brand.”
The appointment follows a number of recent partnerships for 72andSunny including Chubb Insurance and Tooheys Extra Dry, with the latest work for Infigen, Little Creatures and Byron Bay launching in the past few weeks.