Content marketing agency King Content has appointed former KellyOCG global head of marketing Todd Wheatland to the newly created role of head of strategy, charged with leading content strategy across all of King Content’s clients.
Australian-born Wheatland has been based in Paris since 2005 as VP marketing at Kelly Services, as well as heading up global marketing for KellyOCG, the workforce consulting and outsourcing arm of Kelly Services. Wheatland is also an established author and speaker in marketing and social media, and this year is speaking at events in more than 10 countries from the US to Europe and Asia-Pacific.
He was named as one of Top 25 Social Media Experts by LinkedIn in February 2014, and made US-based FierceCMO’s 15 CMOs to Watch list in 2013 as well as being named Content Marketer of the Year Finalist in 2013.
Wheatland’s experience developing effective content marketing models for multi-national organisations as well as his proven track record for content marketing innovation make his appointment a major coup for King Content and its clients.
Says Craig Hodges, King Content founder and CEO: “We are extremely pleased to attract someone of Todd’s calibre. His extensive content marketing and social media expertise will be of invaluable benefit to our clients who wish to maximise the ROI potential of content marketing.”
The creation of the head of strategy role is another step in King Content’s continued growth and follows the establishment in October last year of a social media division, headed up by former OMD Word national director Paul Gilbert, and the launch of a Melbourne and Singapore office.
Says Hodges: “Over the past four years since our launch, Australian marketers have come to understand the value a strategic content marketing approach can add to their business through genuine engagement with their customers.
“Content marketing has come a long way in 12 months but there are still so many untapped opportunities for Australian brands. I predict that its growth in the next 12 months will be even more impressive than anything we’ve seen so far. We will continue to invest in our business with key appointments such as Todd’s and through product development, to ensure we stay ahead of the pack and deliver the best possible solutions to our clients’ challenges.”
Says Wheatland: “I am a strong believer in the power of content marketing to transform customer relationships, and can’t wait to work with Australian marketers who are developing a more strategic approach to content marketing. I’ve observed King Content from afar as they’ve received huge recognition overseas these past few years. I’m really excited to be joining the company that’s helped create the content industry here in Australia.”