Kimberly-Clark appoints R/GA Australia as growth partner to Kleenex and Viva brands

Kimberly-Clark Australia, a leader in personal care, has appointed R/GA Australia to its Kleenex and VIVA brands.

With a renewed focus on driving growth through marketing and innovation, R/GA will partner with Kimberly-Clark across their tissue, toilet paper and paper towel categories.

R/GA will be tasked with positioning the brands for growth in Australia and lead the creative go-to-market strategy. Working with Mindshare and The Ship, Kimberly-Clark’s media and shopper agencies respectively, they will challenge go-to-market approaches and execute from shelf to screens.

Says Kim Wright, senior brand manager – Kleenex: “We partnered with R/GA as we admire their innovative approach and enthusiasm for us to be bold. We are looking forward to working with them closely on our brands that many Australian consumers use every day.”

Says Michael Titshall, VP, managing director, R/GA Australia: “We are thrilled to partner with Kimberly-Clark to evolve the positioning of such significant brands in Kleenex and Viva, especially at a time when their products are more important to people than ever. From our first conversation, it was clear they were an ambitious team, intent on challenging the category; a journey we are pleased to join them on.”

Kimberly-Clark joins a roster of clients which includes Nike, Google, Toyota, Slack, among others.