Kia Australia’s EV range tackles zombie-infested suburbia in new campaign via Innocean

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Kia Australia has launched a new campaign via Innocean Worldwide, positioning its new electric vehicle range as the ultimate cars, even in a zombie apocalypse.

 

The commercials, which launched during the Australian Open, were directed by multi-awarded French director François Rousselet through DIVISION.

Showcasing the EV range’s sound-deadening properties, the spots emphasise features like foam-insulated tires, sound-insulating glass, and whisper-quiet electric motors. These ensure near-total silence inside the cabin, keeping passengers undetected in even the most intense scenarios.

Renowed New Zealand/Australian cinematographer Simon Duggan ASC, ACS was the DOP, with music/sound by MassiveMusic Sydney.