KFC Australia launches new ‘Stop and Smell the Chicken’ spots and campaign via Ogilvy Sydney
KFC Australia has released five new TVCs part of its new campaign entitled ‘Stop and Smell the Chicken’ via Ogilvy Sydney.
The idea is based on the insight that in today’s society we don’t often take time out to stop and really connect with others, and so the campaign aims to remind people that a KFC meal is a good opportunity do so.
The TVCs are running on free to air and pay TV, and are the first instalment in a broader campaign
Agency: Ogilvy Sydney
Steve Back (National Chief Creative Officer)
Shaun Branagan (Creative Director)
Blake Arthur (Writer)
Matt Innis (Art Director)
Sarah Faraday (Senior Account Director)
Jessica Standfield (Account Manager)
Pippa Kulmar (Strategist)
MediaCom (Media)
18 Comments
That’s some really boring advertising.
nuff said.
You’d except more from an agency that charges as much as they do.
No. stop.
farts.
Rotten advertising.
I can think of many, many good ways to connect with people that don’t involve badly treated chooks, fat, salt , and cholesterol. If people really are your loved ones and friends why would you feed them this stuff?
…and you kindly protected the prod co and director by not crediting them. Bless.
This will clean up for sure. Way to go Ogilvy!
Ogilvy creatives….. take a bow.
You have done a phenomenal job and you should be really proud. I am so grateful that you chose to share your extraordinary work with me and the wider Campaign Brief community.
You’ve raised the creative bar to a standard I can only dream of and for that I salute you.
This really pales in comparison to the work being done for McDonalds.
Said “I don’t get that ad dad. It says $5 for you and $5 for your friend”.
Where’s the deal?
Shit creative. Why PR this turd I ask you?
I think it is very community-minded for KFC, obviously concerned about food poisoning, to advise all their customers to stop and smell to check if the chicken is off.
Not many companies are that caring.
If someone tells you to stop and smell it’s usually after pulling a finger. With this campaign they’ve pulled my legs and all I can smell is a huge pile of chicken faeces. Why is it on CB?
Dear stop and compare,
Really? The whole category is awful. Nothing fun since Leo’s lost McD back to DDB.
WTF!!!!!! Smell the chicken? One of the three of us thought smelling moulding old fowl, another a dirty crotch offered in an alley and all I could think of was someone smelling their fingers, gross!
The chook poo I put on my garden smells better than this crap. And the chicken.