TBWA\Media Arts Lab, the bespoke agency for Apple, has today announced the appointment of Kenny Blumenschein to the role of executive creative director for the Asia Pacific region, based out of the Singapore hub and partnering with managing director, Michaela Futcher and reporting into global chief creative officer, Brent Anderson.
Of Thai/German descent, Blumenschein has amassed experience across multiple continents, including Europe, North America and Asia, bringing a valuable global perspective to his work. In his new role, he will work with teams stretching across the Asia Pacific region, from India to Australia, to develop business building and culture defining work for one of the world’s most recognizable global brands.
He joins Media Arts Lab most recently from Energy BBDO where he notably worked on the award-winning Wrigley’s “For when it’s time” campaign, while SVP, ECD for the agency. Prior to Energy BBDO, Kenny was creative strategist for the Greater China Region at Facebook. Having spent over six years in Asia, he also held posts at Ogilvy as ECD digital and content, and as head of creative at VMLY&R. Back in Germany, Blumenschein has also spent time at BBDO and Isobar.
Says Blumenschein: “Joining Media Arts Lab is a no-brainer. I’ve always had a crush on the agency. It’s a very rare opportunity to work on such an iconic brand with the smartest and nicest people in our industry. To do this in APAC, which is one of the most diverse, fastest growing and exciting regions, is a further privilege.”
Says Futcher: “This part of the world couldn’t be more important to us and ensuring that we have the creative firepower to deliver on our ambitions has been a critical focus. I”m so excited to have found someone of Kenny”s creative calibre, humanity and experience to help us do that. His background as a cultural chameleon is critical to us unlocking the diverse opportunities across a region as vast as APAC. We’ll be drawing on his experience across the region, as well as globally, to make the kind of work that makes impact in a truly local way. We can’t wait to have him on board.”
Says Anderson: “Kenny is a strategic, innovative and artful creative leader with great instincts and taste. He’s led dynamic, modern teams across agencies both in Asia and North America. He’s spearheaded cultural, integrated work that breaks through for challenging clients. Kenny is a creative soul with a reputation of mentoring, building atmospheres wherein creativity thrives and protecting great ideas. He understands all shapes and sizes of how brands can connect with audiences on modern surfaces (and don’t get him started on artificial intelligence.)”
TBWA\Media Arts Lab is headquartered in Los Angeles, USA, and operates in 25 markets globally, with 5 regional hubs outside of Los Angeles—London, Miami, Singapore, Shanghai and Tokyo.