Kennards Hire recruits inducted with the ‘Ken Oath’ in latest brand campaign via Enigma
Following on from the success of its ‘Ken Oath’ customer service pledge campaign in 2020, Kennards Hire has taken its latest brand campaign via Enigma, to a whole new level.
The multi-channel campaign highlights the lengths that Kennards Hire staff go to to ensure that they provide the best customer experience ever, with audiences getting to see ‘behind- the-scenes’ as new Kennards Hire recruits are inducted with the ‘Ken Oath’.
Says Manelle Merhi, general manager marketing and customer experience: “It can often be difficult to encapsulate values and strategy into advertising without it appearing clinical or fake. ’Ken Oath’ may be larrikin in nature but its definitely more than a just creative headliner. It’s representative and celebratory of Kennard Hire’s internal commitment to delivering exceptional customer experiences.
“The ‘Ken Oath’ embodies Kennard Hire’s customer centricity strategic focus and communicates our customer service obsession in a way that is relatable and memorable to our core trade audience.
“In a fun, likeable and engaging execution, the team at Engima have helped us show that our team are indoctrinated to live and breather exceptional customer service from the very beginning of their careers.”
The story shows what really (not really) happens out the back of a Kennards Hire branch when a new team member is inducted. Directed by Jesse James McElroy, the TVC is a technical feat of cloning to create a sea of ‘Ken’s’, the hero character from their 2020 campaign.
Says Pete Buckley, executive creative director, Enigma: “We wanted to show the fun side of a customer service promise, to demonstrate that the Kennards Hire team will do what ever it takes to make your job easy – starting with the ‘Ken Oath’. Jesse and the whole production team took the challenge and have nailed it.”
The campaign goes live this week across broadcast, digital and social channels in Australia and New Zealand.
Client: Kennards Hire
General Manager, Marketing & Customer Experience – Manelle Merhi
Brand Marketing Manager – Marian Wright
Communicatoins Manager – Elizabeth Eassie
Brand & Creative Services Manager – Nathan Mills
Campaign Marketing Specialist –Tess Janssen
Creative agency: Enigma
Managing Director, Advertising – Peter Chapman
Executive Creative Directors – Pete Buckley, Tim Brown
Executive Producer – Katie Hope
Art Director – Dan Stephens
Copywriter – Cal McKean
Executive Director – Jack Mason
Senior Planner – Gerad Petherbridge
Senior Account Manager – Madeline McFarlane
Production Crew:
Director – Jesse James McElroy
Producer/1st AD – Alan Robinson
DOP – Jordan Maddocks
Gaffer – Mike Roberts
Key Grip – Nobby Szafranek
Sound Recordist – Jeremy Ireland
Art Director – Jamie Morris
Standby Props – Andy Cantrell
SFX Supervisor – Dave Threthewy
Stylist/Wardrobe/Costume – Lydia-Jane Saunders
Hair & Make-up – Renee Christen
Stills Photographer – Paul K Robbins
VFX Supervisor – David Mosquesda
Post production house:
Post House – White Chocolate
Post sound – ISM Studios
11 Comments
Hahaha amazing
Should have called Coates Hire
Awesome
Well done Pete and Tim. Ownable, memorable and a very Aussie. Stands out big time.
Caldog, you absolute weapon.
Ken oath sounds like f*cken oath.
That’s funny.
Let’s repeat it 40 times then.
Cool, home time.
… cheesy gold.
Giggled.
Don’t know what you’ve got a problem with. It’s a simple, memorable, culturally relevant way to say that you have committed staff which is just one way that “Kennards makes your job easy” which is the brand idea. No need to overcomplicate it with another idea.
you ruined my friday arvo
Kali Maaaa *in softer voice
I wonder why they copied the name of long established Australian Company. Why on earth why they borrow another company’s name and not use their own?