Kennards Hire launches new ‘Count on Kennards’ campaign via newly appointed agency Enigma


Iconic brand Kennards Hire has enlisted Enigma for its 2019 major brand campaign off the back of a competitive pitch process.


Based on the premise that you can always ‘Count on Kennards’, the new campaign clearly positions Kennards Hire’s role as the ‘Enabler’ helping customers from all walks of life. Be it the weekend DIYer through to the tradie and construction site manager, Kennards Hire’s range, ease of hiring, quality and sound advice allows them all to be their ‘on-the-tools’ best.

Says Lara Galvin, head of marketing, Kennards Hire: “For us, the key deciding factors in appointing a new creative agency are creative skills, strategic insight and cultural alignment to our brand.  Enigma stood out for all three.”

As with all its marketing campaigns, the ‘Count on Kennards’ concept is based on the company’s ‘Fair Dinkum’ value.

Says Pete Ogden, ECD, Enigma: “We’re a down-to-earth bunch here so jumped at the chance to work on such a well-loved brand. Getting to know the brand from the inside and exploring where ‘Count on Kennards’ can take us has been a fun journey. It’s also been gratifying that a lot of the work we pitched is actually being produced. A sure sign that we ‘get’ them.”

Listen to the Hammer radio spot:


Listen to the Painter radio spot:


Says Jen Peace, MD, Enigma Sydney: “Kennards Hire is an iconic brand, working tirelessly behind the scenes to help those that ‘do’…be it those who DIY, tradies and those that help build Australia and New Zealand’s critical infrastructure. Most importantly, they help all of those ‘on the tools’ to do the job with a sense of pride and satisfaction. This campaign is testament to the passionate team at Kennards Hire and their absolute customer-focus.”

The campaign is live with TV, radio, digital and social activity.

Agency: Enigma
MD Sydney/ Strategy: Jen Peace
MD Newcastle: Peter Chapman
ECD: Pete Ogden
ACD: Mike Nikotin
Agency Producer: Katie Hope
Copywriter: Cal McKean
Art Direction: Dan Stephens
Senior Account Director: Kenny McLeod
Director: Leo Woodhead
Producer: Alan Robinson
DOP: Ian McCarroll
Gaffer: Remy Durrenburger
Grip: Dave Griffiths
Sound Recordist: David Lee
Art Department/Wardrobe: Jess Jacobs
Make-up: Tracey De Vries
Safety Officer: Kerry Blakeman
Photographer: Richard Weinstein
Post house: ARC Edit
Editor: Lucas Baynes
Producer: Jess Calvert
Post audio: Sound Reservoir
Engineers: Mark Gluhak and Paul Taylor

Kennards Hire launches new ‘Count on Kennards’ campaign via newly appointed agency Enigma Kennards Hire launches new ‘Count on Kennards’ campaign via newly appointed agency Enigma