Katrina Olsen has joined Cub as senior producer. A producing powerhouse for more than a decade, Olsen has worked with agencies in Canada, the US, UK and here in Australia on ground-breaking campaigns with global brands including Samsung, McDonald’s, Energizer, Kmart and G.H Mumm.
With a speciality in working with boutique agencies and production houses, Olsen strikes the perfect balance between creative execution, budget management and strategic outcomes, ensuring smooth delivery of campaigns across multiple disciplines and platforms.
She hits the ground running at Cub with the new Menulog ‘Snackdown’ campaign, via McCann, premiering throughout the State of Origin series this year. The campaign features rugby league legends Andrew Johns, Brett Kimmorley, Wendell Sailor, Matt Bowen and Paul Harragon.
Watch the Game 1 spot here.
Says Olsen: “When I met the Cub team I knew I’d found the right company – one that has the same drive and passion as I do, and a desire to create work that leaves a mark. I’ve had the opportunity to work with a lot of different people during my career and I can tell from the energy of this team that Cub is going somewhere. I’m excited to be part of that journey.”
Says Dean Ginsburg, director and founder, Cub: “It’s been an awesome, crazy, fulfilling, wild ride since our launch late last year and I’m excited to have Katrina join the team. She takes our production capability to the next level and will help unlock the next phase of our growth.”