Katies has just announced it is turning to social media ahead of Mother’s Day this coming May in a new campaign via Bullseye.
Through its Facebook page and a music video clip by Bullseye, Katies is inviting mums to send in a photo and say why they are a star mum. Selected entries will be featured on Katies Mothers’ Day window posters across the country as well as its digital campaign site.
Says Jamie Andrei, content account director from Bullseye who is partnering with Katies on the digital content: “It’s great to see that Katies are really focusing on social media and video content and taking advantage of all the benefits of a digital marketing campaign.
“The music clip video has already had nearly 1,000 views in just one business day, so we would anticipate this being a highly successful and strategic move for them.”