FinTech home loan marketplace, JOUST, has partnered with leading effectiveness agency, AFFINITY, appointing the award-winning business as its full service strategic, branding, creative, media, CRM and performance partner.
AFFINITY won the competitive pitch based on the agency’s unique model that combines creativity, science and technology to deliver measurable business results, combined with an in-depth knowledge of the financial home loan market.
Founded in 2016 by Mark Bevan and co-founders and ex-bank colleagues, Richard Hockney and Greg Abel, JOUST.com.au was created to provide a solution to the complex home loan process.
Joust is a simple, fast and effective digital home loan reverse-bid auction marketplace where the lenders bid for the borrower’s business. In just 3 minutes, customers can submit their details, and lenders bid back and forth for their home loan until the lowest bid is reached.
Says Carl Hammerschmidt, JOUST CEO and former Bauer Media digital boss: “As a start-up with great market traction, our next evolution is to scale up and AFFINTY was clearly the front-runner in terms of building effective audience scale and our brand through a data-driven and strategic approach.
“AFFINITY is a partner who understands where we are in our business life cycle and they have a clear picture of how to effectively help us scale our business. We look forward to AFFINITY delivering on all the essential customer journey touch points from strategy through to execution and measurement, and most importantly, demonstrating effectiveness every step of the way.”
Says Luke Brown, CEO, AFFINITY: “This is an exciting remit and brand. We are thrilled to have the opportunity to work with a category disruptor and an exciting FinTech business. The sky’s the limit to take an emerging brand and transform it into a household name.”
The JOUST win continues AFFINITY’s strong momentum with its recent Fisher & Paykel win and being named 2019 WARC Global Index most effective digital agency in Australia – the agency’s third consecutive year of achieving this global accolade.