Campaign Brief can reveal that former AJF co-owner Josh Stephens and creative director George Freckleton have launched a new advertising, brand and marketing consultancy, Joint Effort Creative.
Stephens and Freckleton’s careers spanned agency networks Y&R, George Patts and Clemenger Group before helping AJF become one of Australia’s largest and most successful independent creative agencies.
Says Stephens: “Building a successful agency with my partners and the people at AJF was a remarkable experience. We had a great time working on big brands with wonderful clients and fantastic suppliers. Now it’s time to get that buzz back.
“Joint Effort is about experienced creatives working directly with likeminded clients. We help bring together only the skillsets required to get the best results. No layers. Nothing unnecessary. Just smart people working together with clear shared objectives.”
Says Freckleton: “That sounds great. I’m in.”
Stephens called time on AJF in December 2022, whilst Freckleton departed in November 2023.
The creative duo are highly awarded including international wins at Cannes Lions, D&AD and One Show among numerous local awards including two Grand Effies.
During their careers Stephens and Freckleton have worked with leading organisations including Bega, Target, CUB, Lion, GMH, Remedy Drinks, iSelect, Mazda, Nintendo, Catch, Specsavers, Simply Energy, Cobs, Bendigo Bank, Jodi Lee Foundation, Australian Defence Force, Coles, Visit Victoria, Cadbury, Cricket Australia, Australian Federal Government and the AFL.