Whether it’s a quick break from Christmas shopping, searching for a thoughtful gift, a desire to strengthen one’s whisky knowledge or simply partake in a whisky masterclass, activation-led agency Activation Union has created The Blue Room as an opulent oasis where guests can reprieve from the city hustle and bustle and indulge in a moment of quiet luxury.
Says James Neale, founder and CEO of Activation Union: “It’s amazing to be working with such an incredible global organisation like Diageo, and we are so proud to have launched this work with them today, a first for Johnnie Walker in Australia.”
Over the next 7 weeks, guests will be able to book into the Ritual Bar for an exclusive tasting session hosted by expert whisky connoisseurs and sipping on Johnnie Walker’s iconic Johnnie Walker Blue Label, Black Label and Gold Label ritual serves whilst delving into the brand’s rich history.
Diageo also invites guests to explore their most popular premium Johnnie Walker whisky selection available for purchase and be among the first in Australia to try their new limited edition, rare varieties.
For a special keepsake, exclusive bottle personalisation services are also available to create an unforgettable gift for loved ones this festive season.
From Friday 17th November to Friday 29th December, Scotch lovers, first time taste-testers and gift-givers alike can indulge in the luxurious world of Johnnie Walker Blue Label.
Limited spaces are available daily for tasting sessions, however walk-ins are also welcome.
For more details and to book in a tasting session: www.johnniewalkerblueroom.com.au
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