Johnnie Walker Blue Label launches luxury whisky tasting experience via Activation Union
Whether it’s a quick break from Christmas shopping, searching for a thoughtful gift, a desire to strengthen one’s whisky knowledge or simply partake in a whisky masterclass, activation-led agency Activation Union has created The Blue Room as an opulent oasis where guests can reprieve from the city hustle and bustle and indulge in a moment of quiet luxury.
Says James Neale, founder and CEO of Activation Union: “It’s amazing to be working with such an incredible global organisation like Diageo, and we are so proud to have launched this work with them today, a first for Johnnie Walker in Australia.”
Over the next 7 weeks, guests will be able to book into the Ritual Bar for an exclusive tasting session hosted by expert whisky connoisseurs and sipping on Johnnie Walker’s iconic Johnnie Walker Blue Label, Black Label and Gold Label ritual serves whilst delving into the brand’s rich history.
Diageo also invites guests to explore their most popular premium Johnnie Walker whisky selection available for purchase and be among the first in Australia to try their new limited edition, rare varieties.
For a special keepsake, exclusive bottle personalisation services are also available to create an unforgettable gift for loved ones this festive season.
From Friday 17th November to Friday 29th December, Scotch lovers, first time taste-testers and gift-givers alike can indulge in the luxurious world of Johnnie Walker Blue Label.
Limited spaces are available daily for tasting sessions, however walk-ins are also welcome.
For more details and to book in a tasting session: www.johnniewalkerblueroom.com.au
Get the facts www.drinkwise.org.au and #EnjoyResponsibly
14 Comments
that such an expensive whisky has used such a cheap fit out. urgh.
Amazing
Looks like a leagues club gaming room
Looks like someone dropped a pokies lounge in an airport duty free. Disgusting.
I really do think this should appeal to a more sophisticated demographic. As others have pointed out, it looks fairly dated and of a bygone era. Something I would think Johnnie Walker needed to shake the image of
Look cheap or dated to me tbh.
Sure you could have made it more contemporary but I feel the classic style is more on brand.
One thing though – might be a good idea to tell people where it actually is, the site doesn’t even tell you
This makes me sad.
Ain’t luxurious
Kawana Waters RSL
Chill out on the comments bro, you lost the account. Move on.
I’m giving it 10/10.
What about the Pokies?
Looks horrible. A few golden bar stools and some logos on the wall… why even PR this?
Clearly the majority of these comments have come from the company who lost this account. The Blue Room looks incredible, the first of its kind and a cracking activation! Can’t wait to see what else Activation Union comes up with!!!!