Jimmy Brings releases new “Get Jimmy” summer sound-track to support home-grown music
The soundtrack to Aussies summer sessions is here with Jimmy Brings – Australia’s fastest, easiest, and coolest on-demand drinks delivery company, releasing summer hit “Get Jimmy” to encourage the people of Australia to live a summer of spontaneity while also supporting the local music industry who has been hit by two years of no tours.
Bringing together some of our country’s best musical talent, “Get Jimmy” is a musical ‘toast’ that will kick-off the summer the whole country deserves, to live in the moment and enjoy drinks with mates. Written and conceived by artist G Flip with the support of Creative Entertainment Agency (CEA), the summer hit features established headliners Lime Cordiale, Client Liaison, Dune Rats and Young Franco, and features emerging artists Alex the Astronaut, Polish Club and Thandi Phoenix.
Says G Flip: “Myself and multiple people in the Aussie music industry were out of work during the pandemic which was tough on our creativity and livelihood. I started writing jingles and working on various creative projects as a way to continue being creative and staying positive. When I heard that Jimmy Brings were wanting to support home grown artists with ARIA’s Our Soundtracks Our Stories, I came up with a concept for an ad and a jingle which could incorporate a heap of my Aussie music mates and get them some work!”
“Get Jimmy” is part of the biggest public support of home-grown artists inspired by ‘Our Soundtrack Our Stories’ movement. An invitation to discover, champion, share and consume more local music, ‘Our Soundtrack Our Stories’ exists to promote the enormous economic and cultural contribution of local music. “Get Jimmy” is Jimmy Brings public celebration and support of homegrown music post the struggles and pressure of recent lockdowns on home-grown artists’ livelihood.
Says Jesikah Boatfield, head of marketing, Jimmy Brings: “The past two years has been tough for us all. This summer we’re encouraging everyone to have fun and connect with friends again, live in the moment and enjoy some spontaneity. But as much as ‘Get Jimmy’ is our toast to start the summer of fun that Aussies deserve, it’s also a big cheers to the Aussie artists who have been under pressure from lockdowns.”
The launch of “Get Jimmy” also marks the kick-off of $2 delivery all summer. The offer is exclusively available on the Jimmy Brings app and covers all locations of Jimmy Brings services, including Sydney, Melbourne, Brisbane, Adelaide, Perth, Canberra, Gold Coast and Sunshine Coast. Use the code “GETJIMMY” for a discount which will be valid until 4 January 2022.
Client @jimmybrings
Creative @jeromocreative
Talent & Lead Agency @cea_partnerships
Content Creative & Production @blstr.co
Director @timwhites
DoP @jack_saltmiras
Production Manager @push_media
Art Director @oc7avia
Colourist @wearecrayon
Client
Jesikah Boatfield, Head of Marketing, Jimmy Brings
Stephanie Williams, Marketing Specialist
Leonardo Miranda Lobos, Brand and Design Specialist
Media Agency: Magic agency
13 Comments
Funny that Ruby Fields tops and tails this ad but doesn’t get a mention in the press release. She’s the star of the show!
Seriously, what’s happened to advertising. I’d rather pull my teeth out than watch this.
Would you like a singing ad today? Or a dancing ad?
so much musical talent and THAT’S the song they come up with?
jfc, orrible, this wont do it.
My desire to see live music just died
First they came for ‘Boys Don’t Cry’, but I did not speak out. Then they came for ‘The Pina Colada Song’, but I did not speak out. But when they came for ‘The Diarrhoea Song’, there was no-one left to speak up for me…
NO
Jimmy is in a one horse race to be the worst advertiser in Australia They are wasting so much money I’m sure it’s working as most advertising does – but it could be working so much more
don’t mind this. few people hating on it. but i reckon the average punter will lap it up. nice one.
I honestly can’t deal with this any more.
I need a break from CB.The work gets worse each time I look.I really do worry for the future of an industry I love with a passion.Is it us,or is the whole world just dumbing down to meet the lowest common denominator?
See you in the new year.I am done with 2021.
Ha – people complain about ‘the industry’ yet hide behind pseudonyms to talk about how worried they are for the future of the same industry – define irony.
A campaign designed for everyone appeals to no one – there are always going to be haters.
Enough.
Durrrrr let’s make ANOTHER SONG instead of writing an idea