Corporate affairs agency Bastion Reputation has added to its team of senior leaders with experienced corporate and agency practitioner Jim Carden joining as principal consultant, campaigns and digital reputation.
Carden brings decades of experience across the business, government and not-for-profit sectors in Australia and overseas to the leadership of this critical practice as part of Bastion Reputation’s full-service offering.
Along with stints in two major strategic communication agencies, Carden has led corporate work for brands including Qantas Airways, NBN Co, BHP, Brisbane Airport Corporation and Transport for Victoria.
His breadth of experience across industries and sectors will ensure Bastion Reputation continues to be a national leader in corporate and public affairs campaigns that influence and shape agendas on important topics.
He rounds out an experienced team of principal consultants and heads of practices covering media and public affairs, organisational and stakeholder communications, issues and crisis, and training and capability.
Says Clare Gleghorn, chief executive officer, Bastion Reputation: “I am very pleased to welcome such an experienced and well-credentialled practitioner as Jim to our team at Bastion Reputation.
“Now more than ever, organisations are seeking calm, considered and robust advice and support that they can trust as they look to address their most difficult challenges in an increasingly complex world.
“Jim will be a fantastic asset to our team of senior leaders who are able to provide the experienced and specialist support which our clients demand as the corporate affairs partner of choice for leading brands.
“I am really looking forward to working with Jim as he continues to grow our campaigns practice including building on our nation-leading capability in the digital reputation space.”