Jeep launches two new spots in its ongoing ‘I Bought a Jeep’ campaign via CumminsRoss
January 14 2014, 10:35 am | | 1 Comment
Jeep has launched two new spots, in its successful and ongoing, ‘I Bought a Jeep’ campaign series via CumminsRoss.
Agency – CumminsRoss
Director of Marketing, Fiat Chrysler – Mark McCraith
Senior Advertising Manager, Fiat Chrysler – Ashlin Moore
Agency – CumminsRoss
Executive Creative Director – Jason Ross
Creative Director – Steve Callen
Copywriter – Sara Oteri
Art Director – Josie Fox
Group Account Director – Ben Epstein
Integration Director – Rosie Bean
Production Company – NiceBike
Director – Tony Rogers
Producer – Jason Byrne
Production Company Producer – Mark Bradley
1 Comment
Never done anything like this before (despite being in the South African film and TV industry for over 20 years) but just wanted to tell you that the ‘I Bought a Jeep’ campaign is one of the best I have ever seen. I never get tired of seeing the ads and the casting is brilliant. Specifically – the little vomit boy and both the dads. The very hunky husband with his beautifully understated reaction. The little ‘we gonna need a bigger boat’ boy. Of course no one will ever forget what the product is. Well done.