Jeans For Genes appoints Wunderman

Wunderman has been appointed to handle iconic brand Jeans for Genes, a major national fundraiser of the Children’s Medical Research Institute, following a three-way pitch.

Children’s Medical Research Institute (CMRI) is an independent organisation that conducts research on the genes involved in human health and development, and the fundamental causes of childhood diseases.  Its scientists investigate conditions such as birth defects, cancer and epilepsy. 

The Institute’s signature event is Jeans for Genes Day where each yearmore than two million Australians wear their favourite jeans and donatemuch needed funds to support vital genetic research to advance theprevention and treatment of disease, leading to healthier generationsof children.

“CMRI is delighted to appoint Wunderman.  In particular, we value theagency’s  integrated approach across all advertising mediums and theirstrategic insights on our much loved Jeans for Genes brand.

“Appointing Wunderman is an important step for CMRI given oursuccessful 18 year partnership with John Bevins, our previous agency ofrecord that closed its doors after nearly 30 years of operation,” saidMelissa Nassif, CMRI Marketing Manager.

Wunderman’s scope of work will include strategy, creative, direct, digital and social media.

Jeans for Genes Day is held on the first Friday of every August and this year it’s on 5 August.

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