Jason Maggs joins Initiative Australia in the role of senior strategy and corporate responsibility

Jason Maggs joins Initiative Australia in the role of senior strategy and corporate responsibility

Initiative Australia has further elevated its strategy capabilities with the appointment of international strategist and former Cannes Young Lions winner Jason Maggs as senior director of strategy.


Maggs is formerly vice president, director of strategy and global good at Initiative New York where, in parallel with his client assignments, he developed a strong career in planning and executing corporate social responsibility (CSR) programs for clients and helping to lead marketing strategies for not-for-profit organisations.

He was recently a member of an international task force that secured a passenger jet from Virgin Australia to bring 240 young people from the USA to Sydney for a week of mentoring under the AIME* program.

Says Sam Geer, chief strategy officer, Initiative Australia: “Many clients are wanting to elevate their CSR programs to be more effective, however they struggle with successfully implementing the changes. Jason is world class in this area and a brilliantly talented strategic mind. His work at Initiative will extend beyond creating industry-leading CSR programs for clients, to inspiring them to drive more cultural and socially-conscious communications through their everyday work and campaign development.”

Says Maggs: “There aren’t many industries in the world that have the skills, resources and influence to create solutions to real world problems quite like we do. We have a responsibility to our clients and our community to create change needed in the world, we just have to commit. I look forward to working with our clients and non-profits to help create a fairer world.”

Initiative Australia has recorded nine new business wins this year. In the past week the agency has been appointed by Tourism Vancouver and the $30 million Carnival Australia business. Other wins have included ARN, Fujitsu, Officeworks and Swinburne University.