Japanese YouTube sensation Pikotaro fronts Hungry Jack’s new campaign via Eleven + BOLT
CB Exclusive – Hungry Jack’s has launched it’s latest innovation, ‘Summer BBQ Whopper’, with Japanese YouTube sensation Pikotaro in a comedic parody of “PPAP” (Pen-Pineapple-Apple-Pen) which clocked over 234 million views on the comedian’s official YouTube channel.
The campaign, developed by Eleven and its content arm BOLT, brings Japanese entertainer back for more pineapple as he dances his way through the 60 second social media video building his imaginary whopper burger.
Pikotaro’s original music video went viral in 2016, becoming the shortest song ever to enter the Billboard Hot 100, after the incredibly catchy track reached the US charts on 29 October 2016.
Two years later,Pikotaro is back with this new hit, showcasing a humourous side of the Hungry Jack’s brand, tapping into culture and merging two fan favourites together.
Says Claudia Cullen, brand marketing manager, Hungry Jack: “We wanted to create something that made our audience laugh and ultimately appreciate the fun yet delicious food we offer at Hungry Jack’s”.
The ‘Summer BBQ Pineapple Whopper’ video will run across Hungry Jack’s social media channels from 4th December 2018, supporting the release of the new menu item which will be available until 15th January 2019.
The 15 and 6 second video and supporting social media assets were created by Eleven and its content arm, BOLT.
Hungry Jack’s
Marketing Manager, Brand: Claudia Cullen
Eleven
Managing Director: Roberto Pace
Account Director: Jodi Doherty
BOLT
Chief Creative Officer: Andy DiLallo
Creative Director: Russ Tucker
Creative Director: Misha McDonald
Head of Production: Lisa Brown
Producer: Savannah Anseline
30 Comments
Absolutely Hilarious!…
😂😂😂😂😂
Great work Andy D and team.
Love it.
This is great. Simple, funny, original. Great work all.
The comments are brutal – even by YouTube standards.
Original? It’s literally a replica parody of something else.
Without the context of knowing the original, this piece of content is highly irreverant and memorable. Unfortunately as soon as you’re aware of ‘PPAP’, it’s just a clone.
That said, it will rack up the likes I reckon.
However, the comments on Facebook – where it was originally posted on HJ’s page -are overwhelmingly positive.
Dammit, I’ve had this this stuck in my head for two days now!
2016 called and wants its meme back.
2016 called and wants its meme back.
2016 called and wants its meme back.
Good thing this is still funny 2 years later. Looking forward to seeing someone dab on their next video.
Lubbish!!!
hashtaghashtag this is shit.
I heard the client wrote this themselves. If so, agency needs to remove themselves from the credits.
10k comments on face in 2 days. 6k shares.
Love it. Hate it. Mass debate it.
LOL, this is funny as. Just enjoy that TBWA got this up. That’s a hard sell. Well done.
He’s building an imaginary whopper burger?
Fuck. This is what happens when you outsource ideas to the muppet show
whats not to like about this? its stupid. but awesome. haters gone hate LOL HOW DARE YOU BRING BACK AN OLD MEME – YOU CAN’T LAUGHT TWICE AT THE SAME DUDE WITH HIS FUCKING PINEAPPLE. Shhhhhh its going to be alright back to your xmas banners
Wow. I’m generally a hater. But that was fu*king good.
Concept. Shit. Shit concept.
a TBWA account now? What happened to Clems?
https://www.youtube.com/watch?v=Ct6BUPvE2sM
Well done Russ, Mish and co.
Oh I see they finally got the internet in Pyrmont…
I just read the comments.
Then hit play.
And both my tweenage kids went bonkers without seeing it.
Job done.
“Guys… did you see how good that pineapple thing is doing for Hungry Jacks? We need to get in on this. How about grumpy cat, but he’s grumpy cos he can’t get a big mac? Or wait… that guy who found a double rainbow… finds a triple rainbow in some nuggets? Yeah. this is good. lets go with that”
Some how I missed the original in 2016. Thank god. Now I just wish I hadn’t click this post.
Love it! Well done Russell.
This commercial looks really silly to me..