Jack Morton, the global brand experience agency, has announced the promotion of Vinny Panchal to general manager.
Panchal joined Jack Morton Australia in 2014 as an account director and was later promoted to director of client services in 2015.
In his new role, Panchal will manage the day-to-day operations for the agency across Australia, whose offices include Sydney and Melbourne. He will continue in the position of executive client lead, while also leading the team to build strong experience brands by blending business strategy with audience behavior insight and innovative design and technology. Passionate about innovation, Panchal actively spearheads both the growth of Genuine X, the agency’s innovation practice, and the agency’s experiential measurement program in Australia.
He will continue to report to Helen Graney who was recently appointed as group manging director of Weber Shandwick and Jack Morton Australia.
With over 15 years’ experience across integrated marketing, brand strategy, design and brand experience, Panchal has successfully led the team in creating some of the agency’s most celebrated experiences in the region. He has worked with iconic brands including Google, Samsung and Telstra.
Says Graney: “Vinny has played a pivotal role in pushing the agency forward, to innovate in a way that resonates with clients and employees. His ability to build exceptional relationships has been instrumental in the agency’s success. His commitment, drive and passion makes him the perfect fit for the role.”
Says Panchal: “I’m excited for the opportunity to lead the Jack Morton team in Australia, and I’m incredibly proud of our achievements over the last few years. We have a talented group of people in this region and I continue to be blown away by their energy and ambition for the business. At Jack, we have an agency that has an unwavering commitment to growing the brand experience discipline. I couldn’t be more thrilled to take on this role.”