It’s a long way to the top in the new AFL Finals campaign via George Patterson Y&R, Melbourne


Tim Rogers.jpgLegendary You Am I front man, and passionate AFL fan, Tim Rogers is reunited with AC/DC’s “Long Way to the Top” in this year’s AFL Finals campaign via GPY&R Melbourne


In the new TV spot, Rogers takes viewers on a metaphorical journey that riffs on the iconic AC/DC song to show that there’s nothing quite like being at an AFL Finals game, to witness greatness.

Finals 2013_Final Poster.pngThe campaign launches during Channel Seven’s Footy telecast tonight, and is also supported across print, radio and digital.


Agency: GPY&R Melbourne

Marketing Manager: Stephen Gray

Senior Marketing Coordinator: Ana Laskova

Marketing Communications Manager: Matthew Todd

Executive Creative Director: Ben ‘The Jinx’ Coulson

Senior Writer: Alex ‘Go Cats’ Wadelton

Senior Art Director:  Paul ‘Free Kick Sampi’ Meates

Agency Executive Producer: Romanca ‘Meat Pie’ Jasinski

Head of Planning: Mike ‘Riccardi Breezer’ Hyde

Client Services Director: Julian ‘Hit the Boundary’ Bell

Senior Account Director: Kirsten ‘Carn Hawks’ Darbyshire

Senior Account Manager: Rachel Semmens-Bartel

Production Company: Exit Films

Director: Steve ‘Carn West Coast’ Carroll

Producer: Tobias ‘Sprody’ Webster

Cinematographer: Ryley ‘The Ambassador’ Brown

Editing:  Graeme ‘The Colonel’ Pereira, The Butchery

Online: Eugene ‘Lou’ Richards / The Refinery

Music: AC/DC “Long Way to the Top” (Alberts Music)

Music Supervision: Karl “No Collar, No Entry” Richter, Level Two Music

Sound Design: Paul “Shortbread” Le Couteur, Flagstaff Studios