ITP Accounting Professionals appoints REBORN as creative and media agency partner

REBORN has announced that it has secured the creative and media account for ITP Accounting Professionals, following a competitive pitch process.

Known for its excellence in tax and accounting services for over 50 years, ITP Accounting professionals processes over 200,000 tax returns annually and claims $1 billion in deductions. REBORN will work to elevate ITP’s brand through upcoming campaigns targeting the Tax Season and the Paris Olympics.

As a full-service independent agency, REBORN’s responsibilities will include overseeing integrated campaigns for ITP’s national office and providing marketing support for its franchisees. The campaigns will launch across BVOD, radio, DOOH, and digital platforms, reaching a wide array of Australian businesses and individuals.

John Bailey, CEO and owner of ITP, commented on the partnership: “We are excited to work with REBORN. Their ability to blend creativity with performance aligns perfectly with our mission to provide top-tier tax services to Australians. This collaboration marks a significant step forward in our efforts to reach and support more clients and our franchise businesses across the nation.”

Says David Easton (pictured below), CEO and founder of REBORN: “We are excited to partner with ITP and demonstrate the impact of our integrated approach. By combining strategy, creative, and media under one roof, we can reduce inefficiencies and achieve more effective results. We look forward to helping ITP connect with more Australians and strengthen their industry leadership.”

REBORN has already begun working on the creative direction for ITP’s EOFY and Olympic campaigns, with the first media executions set to launch in Q3.