Two years ago, Isobar Australia launched ‘Isobar Good’ – a purpose-led initiative that uses Isobar’s skills, expertise, and methodology to drive measurable social impact for brands, businesses, and not-for-profit organisations (NFPs).
Today, this Aussie born initiative is going global and will roll out across the Isobar network with initial mobilisations in Denmark, Belgium and India. The initiative will be led out of London by Kara Prosser, global director of Isobar Good.
Initiated in response to a demand for more purposeful work from consumers and clients, Isobar Good’s ambition is to achieve the United Nations’ Sustainable Development Goals (SDGs) by working with businesses and brands to drive change, using skills and capabilities from across Isobar’s 45 markets.
Says Erik Hallander, CEO, Isobar ANZ: “We started this journey on a project with Monash Hospital and it really took off. We practice what we preach and have co-created Isobar Good with our clients over the past three years. Through experience led transformation we’re helping not-for-profits do even more good, but the big opportunity is ahead – helping corporate organisations integrate social impact into their business models. Businesses today need to think about the environmental, social, and community impact they have. Isobar Good opens doors to work in a new space for us and helps us solve a different challenge for our clients.”
In Australia, Isobar Good has already delivered transformative pieces of work with Monash Health, The Australian Red Cross Blood Bank, The Climate Reality Project, Tourism Tropical North Queensland, Camp Quality, and The Good Samaritan Inn.
The outcomes of Isobar Good projects align with Isobar’s existing marketing, experience commerce and products and services offerings and will be supported by design methodologies and measurement frameworks specific to achieving social impact.