iSelect tackles the health insurance ‘rate rise creep’ in new campaign via Fenton Stephens

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Melbourne independent, Fenton Stephens, and AIRBAG’s Lumberfly again team up for another round of 3D-animated fun, this time tackling the health insurance ‘rate rise creep’.


Every year, at some point, health insurance premiums seem to keep going up. And while some of these increases may seem small in isolation, if you aren’t keeping a watchful eye that ‘rate rise creep’ can grow in size. And significantly so.

Unless, of course, you call iSelect and have them take a look at your health insurance to see if you’re on the most suitable policy.

Says Jess Wheeler, associate creative director, Fenton Stephens: “Sometimes you spot a piece of information in a brief that you can’t ignore. By not regularly checking their health insurance, Australians are falling prey to a ‘rate rise creep’. There’s the insight. There’s the human truth. Let’s bring it to life. By creating a money-eating freakish monster with green drool. As you do.”

Says Paul Coco, head of marketing, iSelect: “Small increases over time can really add up, especially when many Aussies are already looking for ways to cut back. While this year’s average premium increase of 2.74% might not sound like much, health insurance premiums have steadily crept up up by more than 50% on average over the past 10 years. But we get that most people have better things to do with their time than compare policies themselves. iSelect can do the hard work to help customers avoid the ‘rate rise creep’.”

The campaign will also extend out into digital and social executions, as well as TV.

Client: iSelect
Head of Marketing: Paul Coco
Corporate Affairs Manager: Laura Crowden

Agency: Fenton Stephens
Chief Creative Officer: Alex Fenton
Associate Creative Director: Jess Wheeler
Copywriter: Isabel Evans
Art Director: Derek van den Hogen
Director of Planning: Simon Antonis
Senior Planner: Clint Mellsop
Senior Social Media Manager: Nellie Maher
Interactive Designer: Cesar Flores
Group Account Director: Lucy Ranger
Account Manager: Charissa Martin
Agency Producer: Lisa Ramsey

Production Company: AIRBAG
Animation / Direction: Lumberfly
Producer: Nick Venn
Head of Production: Martin Box
Managing Partner: Adrian Bosich

Sound: Production Alley