iSelect launches new creative brand campaign ‘Save More’ via Howatson+Company

| | 20 Comments

Comparison service iSelect, in collaboration with Howatson+Company, has unveiled a new creative brand platform — ‘Save More’.

 

The new platform highlights iSelect’s mission to make Australians’ lives easier by saving them time, effort and money on their household bills.

This marks a new and exciting collaboration for Howatson+Company, after its appointment as creative agency by iSelect in December.

The comical extremes of DIY comparison in a world overwhelmed by choice is at the heart of iSelect’s latest advertising campaign to launch the new brand platform.



Directed by Benji Weinstein, the campaign focuses on the consequences of spending too much time trying to research and compare utilities, insurance, and household bills without the help of iSelect.

Lucy Rayment, executive — brand and customer at iSelect said that Aussies can often find the process of comparing household bills and insurances overwhelming: “While it’s true that some Aussies do enjoy comparing every provider all by themselves, most find it complicated and time-consuming and would rather be doing other things they really love.

“Our latest brand campaign aims to remind Aussies that iSelect and our Comparison Experts are here to help so they can get back to enjoying more of what matters to them most.”

Howatson+Company’s executive creative directors, Richard Shaw and Jeremy Hogg, said that since day one, working with the iSelect team has been an amazing experience: “There’s a clear ambition, from both a business and advertising point of view, to move the brand forward.

“The launch of this platform complements this ambition perfectly, showcasing iSelect’s mission to help all Australians save time, effort and money.”

The campaign launched on 12 May, rolling out across TV, cinema, BVOD, online video and OOH with support across digital and owned placements.

Client: iSelect
Executive – Brand and Customer: Lucy Rayment
Snr Brand & Campaign Manager:  Laura Taunt
Brand Manager:  Jessie Petterd

Agency: Howatson+Company
Founder/CEO: Chris Howatson
Managing Director: Andrew Drougas
Executive Creative Directors: Richard Shaw & Jeremy Hogg
Senior Copywriter: Katy Hulton
Senior Art Director: Elly Pipiciello
Senior Producer: Caitlin Perz
Group Strategy Director: Clinton Duncan
Senior Business Director: Angela Lethbridge
Business Director: Maddy Phillips
Head of Craft: Ellena Mills
Design Director: Reece Lawson
Studio Lead + Retoucher: Simon Merrifield
Finished Artist: Patrick Rivera

Production Company: Finch
Director:  Benji Weinstein
MD:  Corey Esse
EP:  Nick Simkins
Producer: Catherine Anderson
DP:  Jeremy Rouse
Editor: Jack Hutchings

Casting: Peta Einberg Casting

Post Production: The Editors