Introducing made_in_: The creative agency and production company that is reshaping the fashion and film industries

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Introducing made_in_: The creative agency and production company that is reshaping the fashion and film industries

made_in_ has arrived, and it’s here to shake things up. The new artist agency and production company has officially launched and is the brainchild of two creative industry veterans Benn Jae and Zoe Davidson. With their combined expertise in fashion, photography, and film production, the dynamic duo is redefining what it means to be a creative agency.


Davidson brings over a decade of experience in PR and artist management, having previously worked for agencies including AG Jeans, IRO Paris and DLM, before starting ORDER in 2019. While, Jae has been a director and producer for OPUS (US), Zero Gravity (US), DLM (AUS) and Guilty (AUS) finally stepping into his own as executive producer at LoserKid, a full-scale production company based in Aotearoa (New Zealand).

Together they have brought together some leading image makers of the Australian and New Zealand industry, including Simon Lekias, Max Doyle, Pete Moore, Clare Plueckahn, Michael Brunt, PICTVRE and Jae himself. With the boutique artist management division of the agency representing the best hair, make-up and styling, talent in Aotearoa (New Zealand) and Australia.

Dedicated to innovation, creativity, and pushing boundaries through bold fashion, stills, ground-breaking films, and delivering campaigns that challenge traditional beauty standards, they already have a client roster most startups would dream of.

Not afraid of tackling complex social issues, made_in_ is committed to creating compelling content that leaves a lasting impact. made_in_ is not just a company; it’s a movement.

Says Jae: “Diversity, equity, and inclusion are central to our ethos.

“We are committed to using our platforms to amplify underrepresented voices and promote positive change in the world. While also creating a safe-haven for artists to be heard, nurtured, and developed. Our creatives have a strong visual identity and consistently produce innovative stories and imagery that challenges the status quo.”

Coming together to form made_in_ was a natural progression. Both had built agencies in isolation with the same ethos – Jae, LoserKid in New Zealand and Davidson, ORDER in Australia.

Says Davidson: “The ‘work ‘love affair began via the internet over COVID lockdowns.

“We both have these cutting-edge magazines, extraordinary artist rosters, shared attitudes towards prioritising creativity, and delivering seamless execution from concept to completion. In the ever-changing advertising landscape, we are committed to staying ahead of the curve and are genuinely motivated by helping our clients to push the boundaries and explore what is possible.”

With their wealth of experience and unwavering dedication to creativity and innovation, made_in_ will undoubtedly be a force to be reckoned with.

Head to to find out more.