Interpath Global appoints Bray St. and Czech Group as creative and media agency of record

London-based brand agency Bray St. has formed a strategic partnership with Australian independent media agency Czech Group to support the next phase of growth for Epijoint®, the human joint health product developed by Interpath Global.

Epijoint forms part of the portfolio of Interpath Global, a research and development company specialising in human and animal joint health. The company is widely known for developing 4CYTE™ with Epiitalis®, currently the most widely used joint health supplement for animals across Australia and Australasia, as well as Sasha’s Blend, another established veterinary joint health brand.

Under the partnership, Bray St. has been appointed creative agency of record for Epijoint, working alongside Czech Group, who will lead media strategy, planning and buying across the ANZ and growth in global markets.

The collaboration brings together Bray St.’s brand and creative expertise with Czech Group’s deep understanding of the ANZ media landscape, creating an integrated approach designed to increase awareness and reach the people who could benefit most from Epijoint.

With Epijoint, Interpath has applied its scientific research to the human health category, providing a new option for people experiencing mild joint pain or mild osteoarthritis who want to maintain an active lifestyle.

The partnership also reflects the growing role of independent agencies collaborating across markets, particularly within the ANZ region, where brands increasingly seek integrated thinking, close collaboration and straightforward strategic advice.

Founded in 2018 by Australian-born Daniel Dagher (above left), Bray St. operates as a decentralised independent brand agency, working with organisations across the UK, Europe, the US, the Nordics, South East Asia and Australia. The B Corp-certified agency helps organisations align brand, culture and communications to drive sustainable growth.

Czech Group was founded by Kyle Czech (above right), a media strategist with more than 13 years of experience across global and independent agencies. Based in Australia, the agency specialises in strategic media planning and buying, helping brands navigate a complex and rapidly evolving media landscape.

Together, the agencies will deliver an integrated brand strategy, creative development and media planning to support Epijoint’s continued growth across Australia and New Zealand.

Says Daniel Dagher, Founder & Managing Director, Bray St.: “Epijoint represents an exciting opportunity to bring meaningful innovation to the nutraceutical category. Partnering with Czech Group allows us to combine global brand thinking with deep local media expertise, creating an integrated approach that can help Interpath reach the people who need these products most.”

Says Kyle Czech, Founder & Managing Director, Czech Group: “We’re really excited to partner with Interpath and Bray St. for future growth of the Interpath brand portfolio. Our integrated partnership demonstrates the deep need for brands and client partners to work as a collaborative team to drive growth. We’re looking forward to future growth plans and delivering integrated creative media executions in ANZ and abroad.”

Register for FREE HERE and receive the Campaign Brief Daily Bulletin and/or the global Best Ads Best of the Week Bulletin.              Subscribe to Campaign Brief Magazine.

#More Creative News   #No paywalls   #No annual membership fees

Subscribe to Portfolio & Reel for current listings of Australian and NZ ad agency and production company leadership and key personnel