InterContinental Sydney appoints earned-led culture agency Example

Earned-led culture agency Example has announced the newest addition to its client roster, InterContinental Sydney.

Following a competitive pitch, Example secured the coveted PR retainer to amplify the luxury hotel’s brand presence through earned media and targeted influencer initiatives and partnerships.

InterContinental Sydney stands at the forefront of luxury travel and hospitality in Sydney. Its remarkable $120 million refurbishment in 2022 introduced meticulously enhanced accommodations, redefined public spaces and revitalised hospitality experiences including rooftop bar, Aster, and newly-launched Pont Dining Room.

Says Katie Schenken, director of marketing at InterContinental Sydney: “We are delighted to partner with Example to further elevate InterContinental Sydney’s presence in both domestic and international markets. Example’s astute understanding of cultural trends, coupled with their innovative approach to media relations and influencer partnerships, aligns perfectly with our objectives. We look forward to a fruitful partnership.”

Says Rebecca Jarvie-Gibbs, co-founder and managing director of Example: “The InterContinental Sydney is a remarkable hotel precinct, blending rich history, architectural splendour and modern experiences to redefine luxury accommodation in the city. We are excited to draw upon our extensive expertise in luxury hospitality to showcase the hotel’s unique identity through impactful earned strategies across the year.”

InterContinental Sydney is a natural extension to the agency’s travel and hospitality portfolio which includes StandardX, QT Hotels and The Star Entertainment Group.