Interbrand lures ex-Deloitte Digital executive Nicola Mansfield to managing director role
Interbrand has continued to boost its consultancy credentials hiring Deloitte executive Nicola Mansfield in the role of managing director.
Mansfield was previously the director of experience design, spatial and brand at Deloitte Digital for three and a half years.
Prior to that, she led specialist experiential consultancy Mash Up, which was acquired by Deloitte in 2015.
With more than 20 years’ experiencing driving brand growth within agencies and client side at Julique, Mansfield brings with her a wealth of knowledge that will continue the momentum within Interbrand.
Says Nathan Birch, CEO, Interbrand: “Nicola brings unique global insight to the power of brand experience, having been instrumental in driving brand and business growth for numerous brands internally over the years.
“She’s a significant hire for Interbrand and shows the calibre of talent that Interbrand can now attract following a period of significant growth.”
Says Mansfield: “I am incredibly excited to leverage Interbrand’s proven credentials and talent to shape a consultative brand experience offer that responds to the changing needs of customer-centric brands.
“The permission our clients give us puts us in a unique position as their strategic creative partner, ensuring business and brand strategy work in unison.”
Mansfield replaces David Rennie who has taken on another role within the DDB Group as national managing director of Tribal.
2 Comments
There seems to be a group of creatives and agency execs leaving the Big Four after they failed to deliver on their promise of becoming “creative” businesses. Sunita Gloster is a key example. I predict there will be more to come like Nicola that realise that creativity can’t thrive in that type of corporate culture/structure.
Interesting pseudo! 🙂