Interbrand appoints ex-whiteGREY’s Davy Rennie to the role of director of customer experience

Interbrand Australia has appointed customer strategist and renowned design thinker Davy Rennie as director of customer experience.

In this new role, Rennie will deliver solutions across the business’ clients including for Telstra, Event Hospitality and Entertainment and The Star.

Rennie joins the agency armed with more than 10 years’ experience across digital, innovation and customer strategies. With a focus on the delivery of large scale transformational change that places the customer at the centre of everything a business does, Rennie has worked with brands such as Shell, Microsoft, Telstra and several State and Federal Government departments.

Most recently, Rennie was national experience design director at whiteGREY and prior to that director of customer experience at Deloitte in Sydney.

Says Nathan Birch, CEO, Interbrand Australia: “Davy’s experience in both agency and consultancy roles has allowed him to develop a unique view of the world, and he now brings the best of both to our growing team.

“Our business is growing, with a handful of recent business wins across hospitality, retail and technology focusing on the importance of brand experience for both customer and employee engagement. Davy’s appointment takes our brand experience capability to the next level.”

Rennie said he’s excited to be joining Interbrand and work with Birch again, after previously working together at Deloitte Digital.

Says Rennie: “These days, brand is experience, and experience is brand. It’s no longer just a new logo or an app or an ad campaign, it’s every single touch point.

“Traditionally marketing and digital teams consider experience after the business strategy. Now

being a part of one of the world’s most highly respected brand consultancies actually allows me to have the experience conversations earlier than ever before. It’s an integral part of that conversation, not an afterthought.”

“I’m looking forward to delivering the richest possible experiences across all channels, be they physical or digital.”

Rennie has hosted workshops and seminars around S.E. Asia, the US and Australia for CSuite teams looking to build their CX capabilities, plan for tomorrow and deliver transformational programs.

Says Birch: “We’re excited to see Davy help us deliver real change for Australian brands.”