Indie digital marketing agency Sparro wins Aon, Brandenburg Orchestra and The Beauty Chef
Independent digital marketing agency Sparro has won a handful of new clients in a fast start to 2019.
The agency has won the Aon Australia digital account. Sparro has also won accounts with Brandenburg Orchestra, and retailer The Beauty Chef.
The client wins add to a roster that includes longtime partners Webjet, Catch, Estee Lauder Companies, TAFE NSW and Domino’s Pizza.
Says Shane Karutz, digital marketing manager, Aon Australia: “Sparro’s team of channel experts stood out in the process, showcasing a deep understanding of our business, including the full user journey and purchase cycle. They presented a clear strategy, which aligns with our overall business goals and objectives.
“We are confident this will be a great partnership, and we are looking forward to working closely with Sparro.”
Sparro will manage inbound marketing for the brands – covering paid search, display, video, onsite optimisation and SEO (Search Engine Optimisation).
The wins come after a huge 2018 for the independent digital marketing agency, managing $65m in ad spend and picking up a host of awards.
Sparro was a finalist in five of the six Google Premier Partner Awards and won the Search Innovation and Video Innovation awards. The business also won two Premier Partner Awards in 2017, making them Australia’s most Google-awarded agency.
The agency was also named in The Australian Financial Review’s Top 100 Most Innovative Companies list last year, ranked at no.12.
Says Morris Bryant, co-founder and partner, Sparro: “The market is changing. Inhouse digital teams are more skilled than a few years ago, and they’re expecting more from their agencies. They want to be challenged, they want agencies to deliver more than just a channel solution, and they want transparency and value, most of all.
“With agile, hands-on teams and a client-first approach, independent agencies are perfectly-positioned to deliver this value to clients.”
5 Comments
Once you use agile you’ve lost me
At least you made it to the last para then.
https://en.wikipedia.org/wiki/Agile_software_development
A means of approaching project management that applies to more than software development for the record. Just because you don’t understand a word, doesn’t automatically make it a buzzword.
If cliched drivel is what you aimed for, you knocked it out the park
If cliched drivel is what you aimed for, you knocked it out the park