Just Global Australia has launched a new 60-second film for Sydney-based disability access specialists Inclusive Places (formerly Cheung Access).
Imagine if lockdown wasn’t just a short-term solution, but an everyday battle, when the places accessible to ‘the public’ aren’t for you.
Christine Cheung and her team possess a level of knowledge and hands-on understanding that surpasses other organisations in the sector. They work with builders, architects and project managers to ensure both public and private spaces are fully accessible to those with living with challenges to their hearing, sight and mobility.
Just Global’s Australia office has been working with Inclusive Places since 2019. After its name change, Just Global created the company’s award-winning brandmark, its stationery and a video that used poetry to bring to light the issues surrounding accessibility.
To promote the launch of Inclusive Places’ new website, Just Global has created a new 60-second film called “Never-ending Lockdown,” to bring further understanding to the issue.
Says James O’Flaherty, managing director APAC, Just Global: “The film was inspired by one of the first conversations we had with Christine. She spoke about how the sheer difficulty of moving in, around and out spaces can eventually cause a number of disabled people to simply stay at home.”
Says Rob Omodiagbe, executive creative director, Just Global: “All of us have experienced the isolation from our community that lockdown results in. So, it felt pertinent to highlight the ‘lockdown’ many disabled people have suffered and will continue to suffer after lockdown comes to an end for the rest of the population.
“On a personal level, a member of my family is wheelchair bound and has been affected in the way the film describes.”
Agency: Just Global
Creative Director: Rob Omodiagbe
Art Director: Nick Stone, Rob Omodiagbe
Writer: Rob Omodiagbe
Editor: Nick Stone
Managing Director: James O’Flaherty
Account Manager: Zoe Poxon