In the lead up to International Women’s Day, active-wear brand Running Bare has released ‘This One’s For Me’, a bold campaign from Playtime director, Suzanne Kim.
Running Bare’s campaign focuses on real life gymnast, Emma Nedov, during a training session. It’s a story that connects with women in a meaningful way to express the importance of physical mindfulness and self-belief.
Utilising light to create shape and texture, the film accentuates the body in motion and explores female strength and endurance told through an approach that balances both a commercial and experimental lens.
Says Kim: “I wanted a strong character that embodied empowerment and to capture her exactly how she is: an active protagonist with her own story and song. Celebrating the complexity of femininity, she is unapologetic and doesn’t need anyone’s permission in her athletic pursuit.”
Experimenting with dynamic soundscapes rather than a traditional track, Kim worked with composer Helena Czajka to create motion through sound. She also mixed subtle sound designs to create an immersive experience.
Adds Running Bare design director, Yolanda Powell: “The Running Bare woman approaches her life with a sense of optimism and dynamism and we endeavour to harness that energy in everything that we do.
“This is why we work with Suzanne. It is rare for me to hand over creative licence to anyone when it comes to Running Bare, but Suzanne always nails the brief and her delivery far surpasses our expectations. Working with Suzanne is always a pleasure. She really understands how to create a world where sport, femininity and pure presence all run together.”
Production Company: Playtime
Director & Producer: Suzanne Kim
Cinematographer: Campbell Brown
Editor: Grace Eyre
Colourist: Fergus Rotherham
Post-Production: The Editors
Music Composer: Helena Czajka
Sound: Uncanny Valley
Casting: Daisy Hicks, i4 Casting
Hair & Makeup: Melanie Burnicle
Talent: Emma Nedov