Ikon Melbourne bolsters business adding Skinner Advertising Services to client roster

Ikon Melbourne has continued its strong new business momentum, adding Skinner Advertising Services (SAS) to its client roster.

SAS – which pioneered the virtual agency model over 25 years ago – manages a range of well-known Australian brands including Carpet Call and high-profile entertainment company Feld Entertainment, which promotes Disney On Ice and Monster Jam (and soon to come to Australia the Marvel Live shows) across both Australia and New Zealand.

Ikon Melbourne’s remit includes all social media and content management for both Carpet Call and Feld Entertainment.

Mel Roberts (pictured), managing partner Ikon Melbourne said her team were looking forward to working with SAS and continue the agency’s mission to help transform some of Australia’s favourite brands into Australian icons.

Says Roberts: “I’ve enjoyed a longstanding business relationship with Andrew Skinner and am delighted Ikon will be working with his team to provide market leading solutions that will help solve his client’s problems.

“Australians have always loved Disney on Ice and we are excited to be promoting its live shows to a whole new audience across Australia and NZ plus we have been working on the retail-focussed strategy for Carpet Call since January, so we feel confident we are already starting to deliver results.”

Says Andrew Skinner, managing director, SAS: “We have always been about looking beyond the obvious and building a strategic positioning that is lasting for our clients. Ikon shares a similar philosophy and so it was a natural fit to add them to our team. We look forward to creating great results together for our clients.”

Ikon is part of WPP AUNZ, Australasia’s leading creative transformation company.