IKEA soothes mind + body with launch of Product Pose Yoga retail therapy via CHE Proximity


CHE Proximity and furniture retailer IKEA have launched Product Pose Yoga – a combination of yoga and retail therapy, for the mind, body and home.


Led by a professional yoga instructor, each of the world-famous yoga poses was matched with IKEA’s new product range, combining physical therapy with retail therapy in a unique shoppable experience that Australians can take part in from the comfort of their living rooms.

The event launched across IKEA’s social channels and was supported by a series of 15 second spots, stills and yogi influencers who are creating more product poses based on other products from the new IKEA catalogue.