Ideaworks encourages Aussies to improve their plant/life balance with new social campaign
Ideaworks today launches the first phase of a five-year plan to help Australians improve their Plant/Life Balance. We’re all familiar with the idea of improving our Work/Life balance.
Well, it turns out that improving our Plant/Life balance can also have beneficial effects on our health and wellbeing. Scientific studies have proved that exposure to plant life can improve our air quality, lessen our stress levels, and reduce background noise.
The campaign is designed to stimulate the growth of the $6.5 billion gardening and nursery business in Australia.
This first part of the five-year campaign, on behalf of the Nursery& Garden Industry Association, will see the distribution of 20,000pot plants to office workers in capital cities across the country,calling for Australians to ‘Put A Plant On Your Desk’.
Eachplant will invite its new owner to join the ‘Put A Plant On Your Desk’app, the most ambitious Facebook app in Australia to date. And thoseunlucky enough not to be given a plant on the day, can easily join inthe fun.
Over the next twelve weeks, the app users can givetheir plants a name, share pix, dress them up, take them out to lunch(yes!), win amazing prizes and find out lots of cool facts about theirvery own plant … and tips on how to look after it. And for those whodon’t have already have a plant, a Plant Matcher will identify yourideal plant partner!
Robert Prince, CEO NGIA said that the Improve your Plant/Life LifeBalance campaign is a neat approach to highlighting the importance ofplants in a way that people could easily relate to.
“As increasing numbers of Australians work longer hours, live inapartments and have really low maintenance gardens, the real benefitsof green life are lost. The Improve your Plant/Life balance programmewill help the industry thrive.”
“It’s a pretty ambitious social campaign that blends the digital andreal worlds together, creating something a little fun and social in theoffice to help produce a better working environment. The Facebook appessentially teaches you how to look after an indoor plant, but hereyou’ll be doing it with all your Facebook friends” says Aden Hepburn,Head of Digital at IdeaWorks………
“We all have a latent knowledge that exposure to plant life is, in someway, good for us. This campaign is a way to bring these positivebenefits to life … and have a bit of fun,” says Andrew Fraser,Executive Creative Director at IdeaWorks
14 Comments
Sounds all too hard
Massive idea. Well done guys, love it.
Agree with 5:25.
Plants grow faster than this campaign will move. Why not try a cross promotion with a glacier?
This is so weird.
Zzzzzzzzzzzzzzzzzzzz…..
Oh sorry, did you say something?
I’m improving my Plant / Life Balance. I put a plant on my desk and activated it through facebook. It’s pretty straight forward stuff and an awesome idea. I was there for the hand outs in Sydney. It was amazing, seriously.
http://www.facebook.com/plantlifebalance?sk=app_159389570739006
Check it out.
I think it’s a really cool idea.
What if, like approximately umpteen percent of the population, I don’t have a desk?
@ 1:53PM
Just hold it silly.
Seems like a fine idea…..if you’re signed up to farcebook.
And sorry to have to make this point digital marketers, but a lot of people
are not signed up to facebook.
Why limit yourselves?
Clever idea – lovely design – made me smile.
Beautiful work and a really nice idea. Well done guys.
@7.18. Please crawl back under your rock.