Icon Agency named APAC Agency of the Year in PROI Worldwide’s inaugural awards

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Icon Agency named APAC Agency of the Year in PROI Worldwide’s inaugural awards

PROI Worldwide has recognised three firms as inaugural winners of its Agency of the  Year (AOY) Award including Australian agency Icon Agency for the APAC region.


Icon achieved exceptional revenue growth in 2022, restructured the leadership team with a focus on culture, and added a new paid parental leave policy. The firm took a strong leadership role in artificial intelligence thought leadership in the Australian PR industry. Icon also delivered significant new business wins and several industry Agency of the Year awards.

PROI is the world’s largest partnership of entrepreneurial communications agencies with partners in 65 countries.

The annual PROI AOY Award is bestowed upon one agency per Region, based on exceptional growth and development as an entrepreneurial business the previous calendar year. Each recipient was evaluated on its business strength, including revenue and new client growth,  talent development, innovation and industry awards, as well as its commitment to PROI.

Atlanta-based Jackson Spalding was named Agency of the Year for Americas region and Polish agency 24/7 for EMEA region.

Says Jeff Lambert, global chair of PROI Worldwide and chair of U.S.-based Lambert Global: “The PROI Agency of the Year award was introduced this year to acknowledge one Partner in each of our regions who demonstrated excellent business success, while also providing outstanding leadership and contributions to their fellow P ROI Partners. It is a true reflection  of the entrepreneurial spirit that is at the heart of PROI.”

While the award is presented based on agency business results and service/contributions to PROI, selection is driven by the enthusiasm, resilience and collaborative spirit displayed by entrepreneurial business leaders. The award was created to honour the memory of Jorge Aguilar of PROI Partner FWD in Mexico, who passed away in 2022.