Icon Agency appoints senior account director Niall Hughes to bolster new Sydney office

Icon Agency has welcomed Niall Hughes as senior account director Sydney, bringing a wealth of PR experience from across industries including corporate, FMCG, entertainment, health, construction and not for profit.

Hughes comes to Icon after almost four years as an account director at Niche Marketing Group, where he led strategy and implementation for a range of organisations including Arthritis NSW, James Hardie, AMES and atWork Australia. Prior to this he worked at History Will Be Kind and S2i Communications in Australia, and in both agency and freelance roles in London.

The opportunity to be part of Icon’s purpose led vision to pursue possibility through innovative communications for purpose led clients was an opportunity not to be missed.

Says Hughes: “Helping to spearhead this new step in Icon’s expansion as part of its multi-disciplinary team of experts is a thrilling opportunity. I’m looking forward to working across the Sydney, Melbourne and Canberra offices to drive results for our clients.

“I’m excited to be part of a growing agency with respect, honesty, equality, innovation and sustainability at its heart.”

Icon’s managing director, Joanne Painter, said Hughes’ appointment was another step in expanding Icon’s NSW offering, bolstered by the opening of the agency’s NSW HQ at Jones Bay Wharf Pyrmont earlier this month: “Niall is an experienced PR professional who will be a valuable addition to our rapidly growing NSW team.

“At Icon, we are keenly focused on building a truly integrated national agency to give clients access to best-in-class creative communications and digital transformations. Exemplary senior staff like Niall help us expand our offering, regardless of location.

“Additionally, Niall’s supportive and friendly personality makes him a pleasure to work with, for colleagues and clients alike.”

The senior hire comes off the back of rapid growth which has seen Icon ranked in the Top 10 fastest growing agencies in Asia-Pacific by PRovoke, and one of the top 250 agencies globally by revenue.