Icon Agency appoints Gabrielle Gray to the newly-created role of general manager

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Icon Agency appoints Gabrielle Gray to the newly-created role of general manager

Gabrielle Gray, a business consultant with over 20 years’ experience in partnering with a diverse range of creative businesses to drive efficiency and growth, is joining integrated communications firm, Icon Agency, as general manager.


This newly created role will see Gray lead the commercial strategy of the business, with an eye to cementing the company’s position as one of Asia-Pacific’s leading integrated communications agencies. The appointment follows two years of significant growth which saw Icon double in size and revenue, and earn 41 award nominations and 22 wins since the start of 2021.

Based out of Icon’s Sydney office, Gray joined Icon in late 2021 in a consulting capacity to manage finance and resourcing on a number of key client accounts, and made an immediate impact.

Says Joanne Painter, managing director, Icon Agency: “Gabrielle has been a fantastic addition to the Icon team. She delivers tremendous value across all departments of the business and is a natural choice to lead the team as general manager in our next phase of growth.”

Gray’s appointment continues Icon’s commitment to driving gender equality in the leadership ranks which has been gender balanced since 2021.

Says Painter: “Diversity and inclusion are fundamental to our ethos. We’re proud to add another talented woman to our senior leadership team. As a female leader myself, I know how important it is to ensure a balanced and diverse workforce at all levels, and to provide senior role models for young practitioners to see and work with – and to aspire to such roles in future.”

Gray said she was drawn to Icon by their commitment to purposeful work, which was solidified with the agency’s recently launched brand platform: ‘For people, with purpose’: “It’s fantastic to join a business with a strong focus on making a positive impact in the world. As one of Asia-Pacific’s most exciting and rapidly expanding agencies, it’s brilliant to be part of a team of dynamic practitioners focused on creating value not only for clients, but also for their communities.”

In early August 2022, Icon was ranked as the fourth fastest growing agency in the Asia-Pacific, Middle East and Africa, according to the prestigious 2022 PRovoke PR Agency ‘Fast Movers’ rankings.

Says Painter: “We continue to grow quickly, thanks to the support and trust of our clients. Producing award-winning, purposeful campaigns that create value is what drives us, and we’re energised by the opportunity to do this every day in partnership with our talented team.”